A lack of knowledge about NDC is also evident among the wider travel industry – a Twitter poll by travel technology giant Amadeus found 50 per cent of respondents had either a basic or no understanding of NDC. Meanwhile, airlines will be pushing NDC even harder in the next few years – IATA says NDC “needs to target a critical mass of volume of transactions” and wants “mass adoption” by 2025. However, IATA’s 2018


Global Passenger Survey found 43 per cent of passengers still


DATA 83%


Seat selection Inflight wifi Inflight meals


67% 45% 45%


35% Upgrades


buyingbusinesstravel.com


of buyers say the majority of airline bookings are


currently made through online booking tools (OBTs)


of buyers are not monitoring traveller spending on airline ancillaries


WHO SHOULD PAY FOR NDC IMPLEMENTATION? Airlines


Each stakeholder should invest


41% 28%


want to book fights through a third-party channel (including TMCs and corporate travel departments) rather than booking direct with an airline.


WAITING GAME So far, travel buyers are taking a “wait and see” approach to NDC with 63 per cent not considering the introduction of new tools or platforms. Only 26 per cent are looking at “direct connect” channels with airlines, including NDC-enabled platforms. But Koch issues a warning


to buyers who play this waiting game: “The biggest unknown is whether travel managers will be able to maintain visibility into costs and traveller behaviour. But they cannot afford to wait to address the issue. “Travel managers must evaluate their policies and technology now so they’re prepared for potential


disruption. If caught on the back foot, they will be left grappling with a more fragmented, less safe and, ultimately, less effective programme.”


■ ACTE’s The Evolution of Air Distribution report was developed in collaboration with Amex GBT


TOP ANCILLARIES USED BY TRAVELLERS Baggage fees


93% 48% technology providers 13% SOURCE: ACTE 2018 Distribution


TOP BENEFITS OF NDC


DRIVES GREATER INNOVAT ION


CUSTOMER CHOICE


IMPROVES INDUS TRY COLL ABORAT ION


32% 29% 26% 13%


ENHANCES


HELPS STREAMLINE COST S


SOURCE: AMADEUS TWITTER POLL


NOVEMBER/DECEMBER 35


SOURCE: ACTE


SOURCE: ACTE


SOURCE: ACTE


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