INFORM
A PEEK INTO THE FUTURE
The Business Travel Show’s ‘Travel 2022’ theme aims to give buyers a head start when planning upcoming programmes
THE BUSINESS TRAVEL SHOW, which will be held 20-21 February, has unveiled its theme for the 2019 show, alongside a host of new features designed to prepare buyers for the future of business travel. “Travel 2022” will focus on introducing travel buyers and managers to the technology, techniques and topics that will dominate the industry over the next three years. Travel 2022 will feature the all-new
WonderLAB (an interactive tech showcase where buyers can get hands-on with the innovations that will impact the future of travel and travel management), the Future Forum, a multipurpose theatre and communal space where visitors can watch select live streamed conference content, the fourth Disrupt Awards, and take part in Huddles. Business Travel Show group portfolio director David Chapple said: “Buyers attend the Business Travel Show from all over Europe and beyond to spot trends, be inspired by innovation and look that little bit further ahead so they can start visualising and planning their programmes in advance. “Travel 2022 has been introduced to help them achieve exactly that, especially in the WonderLAB where they can conceptualise how travel – and travel management – may look by 2022, and the Disrupt Launchpad and Awards, where they can meet the creative whirlwinds behind the technology and solutions that will drive the evolution of our industry.”
Exhibiting in the WonderLAB is free to exhibitors and non-exhibitors with a suitable product. Entries must be submitted before Christmas to
adam.garside@
centaurmedia.co.uk.
buyingbusinesstravel.com
EARLE THOMAS is associate director – procurement at engineering consultancy Buro Happold, and a member of the Business Travel Show advisory board. Below, he shares his own visions for 2022
How will we, as an industry, best survive the next three years?
The industry must provide services and tools that put the stress points on the providers. If your product delivery adds stress to the traveller, they will pick a less stressful option.
How will business travel, and the process of managing business travel, look in 2022?
There will be a much wider choice for travellers. They will also be able to make impulse buys, purchasing travel at short notice. This won’t necessarily be due to lack of notice or planning, but an expectation that there is no need to commit until the last minute. Meanwhile, there will be real-time management information at the travel manager’s fingertips in 2022, and they will have the ability to book and report almost instantaneously.
And how will the business traveller look in 2022? Relaxed! The stress will be for the provider. The business traveller will also be expecting excellence at all times.
What are you hoping to see on the conference programme this year?
More signs of barriers coming down between business and leisure travel markets.
Looking to 2019, what innovation will have the biggest impact on travel management?
The merging of the business and leisure industries will have a great impact – enabling even wider choice, removing the perceived barriers and anomalies in pricing. I think we will see the emergence of tools that can collate, analyse, book and report across these two sectors to deliver savings and key management information to their clients.
VISIT
BUSINESSTRAVELSHOW.COM TO FIND OUT MORE. BBT IS OFFICIAL UK MEDIA PARTNER TO THE SHOW 2018 NOVEMBER/DECEMBER
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