MEDICA 2018 INTRODUCTION
Digitalmedicine takes centre stage
When top decision-makers in the healthcare business meet in Düsseldorf in the middle of November at the world’s leading medical trade fair, Medica 2018, they will once again be greeted by over 5000 exhibitors from almost 70 countries. Digital transformation remains at the top of everyone’s list this year and it is shaping the health economy worldwide, with changes in processes and business models alike.
The prevailing trend for digital medicine will not only be represented by exhibitor innovations at Medica – which takes place from 12 to 15 November 2018 – but it’s also reflected in the programmes of the accompanying conferences and forums. These conferences and forums include: the Medica Health IT Forum, covering IT topics such as big data, artificial intelligence and cyber security; the Medica Connected Healthcare Forum (hardware and software systems for connected healthcare); and the Medica Medicine & Sports Conference, held entirely in English, which takes a look at the use of applications which are used in close proximity to the body and wearables for monitoring vital signs. “Regardless of the progress achieved by digital medicine, the main focus in care is – and always will be – on human beings,” said Horst Giesen, global portfolio director for Health & Medical Technologies at Messe Düsseldorf. “For example, in medical imaging, artificial intelligence allows accurate analyses to be executed and relevant image data to be pre- selected for diagnoses. This accelerates the diagnostic process and offers doctors valuable support in their decision making. However, the doctor’s evaluation remains authoritative.”
Creative start ups provide stimuli
Many innovative young companies are taking up the global digitalisation trend in the healthcare sector. Many of them will be present at the Medica Start-Up Park. In parallel, a selection of company founders will present their latest ideas in the Medica Connected Healthcare Forum sessions, which
take place in Hall 15. Among the product innovations that will be discussed and presented are a smartphone ophthalmoscope to examine retinas and eyes, which consists of a camera adapter and an app; a novel procedure for diagnosing skin cancer (which also consists of a smartphone app); and a compact digital stethoscope. Designed to work without earphones, this was developed to be used by concerned parents rather than doctors. The compact stethoscope head allows them to carry out a primary check-up of their child’s airway and transmit the data to a doctor. Depending on the result, this allows them to spare themselves time-intensive visits to the doctor’s.
Medica not only presents solutions for individual medical specialist disciplines, but also takes on the complete workflow of patient treatment. The individual focal points are clearly structured according to hall and include: Electromedicine / medical
Regardless of the progress achieved by digital medicine, the main focus in care is – and always will be –on human beings
NOVEMBER 2018
technology (approximately 2500 exhibitors), laboratory technology / diagnostics, physiotherapy / orthopaedic technology, commodities and consumables, information and communication technology, medical furniture and specialist furnishings for hospitals and practices. Once again, Compamed will take place in parallel to Medica. Now in its 27th year, it will play host to around 800 exhibitors in Halls 8a and 8b. Compamed is a hot spot for complex high-tech solutions such as innovative materials, microtechnology and nanotechnology.
Over the previous years, Medica and Compamed have regularly received between 120,000 and 130,000 visitors, with around 60% of these coming from outside Germany. This year, the German Federal Minister of Health, Jens Spahn, will be among the visitors. On November 12, he will open Medica 2018 and the 41st German Hospital Conference, which takes place in parallel.
Exhibitor profiles
Medica plays host to the entire spectrum of innovations for outpatient and clinical care. The Clinical Services Journal previews some of the highlights.
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