If a partner wants markets for a local competition


or wants to explore a particular type of prediction market, we can assess that request in-house and develop the appropriate offering without the need of third-party providers. We've already done this with exclusive betting


markets, localised esports titles and on-demand prediction markets for countries like Argentina and Mexico. I think that's what operators appreciate. Tey


get the infrastructure and reliability of a global supplier, but they're not limited to the same standard product everyone else is offering. And, of course, all of this without affecting the platform’s performance.


Is localisation best understood as part of the market-entry process, or is it something that needs to evolve continuously after launch as


If a partner wants markets for a local competition or wants to explore a particular type of prediction market, we can


assess that request in-house and develop the appropriate offering without the need of third-party providers.


BETBY gathers player data, operator feedback and evidence of changing behaviour? Some of the most important things we've learned about localisation have actually happened after launch. I'll give you an example from our experience in Brazil. At one point, an operator informed us


that the wording used in our Portuguese Betting Tips wasn't compliant with local requirements. We were using direct suggestions, such as betting on a particular team to win, which created an issue under the applicable rules. We managed to adapt the content in a very


short period, addressing the compliance issue so the operator could continue offering the feature at the time. It's a relatively small example, but I think it


explains the point well. You can prepare extensively before entering a market, but there will always be things you discover once you're operating there. Tat's why we put so much emphasis on


operator feedback and having people who under- stand the local reality. Localisation isn't something you finish during integration. In many ways, that's when the real work starts.


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