Operators have spent years trying to cross-sell sportsbook customers into casino, with varying degrees of success. Why do you believe football-led gaming can succeed where more conventional cross-sell strategies have struggled?
Traditional cross-sell can struggle when a sports bettor is pushed into a complex, high-volatility slot that creates immediate friction and disconnect. We believe football-led gaming can address this by leveraging the trust, emotional affinity, and instant recognition of official football IP combined with simple, digestible gameplay.
Players aren't directed towards unfamiliar casino games; they are making sports-themed wagers on penalty kicks or crash multipliers, making the transition from sports betting to casino gaming feel more natural.
Te LALIGA agreement gives LIGAS exclusive worldwide rights to develop officially licensed real-money football games. Beyond branding and recognition, what does access to the LALIGA IP allow you to do creatively that wouldn't otherwise be possible?
Beyond brand recognition, official LALIGA IP allows us to turn abstract random-number generation into authentic football narratives. We can combine official club crests, authentic team match-ups, and iconic stadium visual environments directly into crash and instant-win mechanics. Instead of watching an anonymous graphic or generic multiplier line rise, players experience football- driven action backed by the prestige and rivalry of one of the world's elite sports leagues.
Exclusivity also places considerable importance on the success of the partnership. What convinced LALIGA that real-money gaming was an appropriate extension of its brand, and what responsibilities come with representing that IP?
LALIGA is rightly protective of its global brand, and the partnership required a clear commitment to responsible execution and high standards around the use of its IP. We built trust by focusing on regulated markets, responsible product design and controlled, low- volatility gaming experiences. Representing LALIGA's IP comes with a responsibility to respect the integrity of the brand, its clubs and its audiences, while demonstrating that sports-themed gaming can deliver sustainable B2B value.
Latin America and Africa are highlighted as particularly important mobile-first markets. What makes the proposition especially suited to those regions, and how much will the games themselves be adapted for different markets?
106
Latin America and Africa are significant mobile sports betting markets, with football also holding deep cultural passion across both regions. Both regions demand ultra-lightweight game builds (often under 1MB) that load rapidly despite mobile network bandwidth constraints. LALIGA holds immense popularity in these regions, giving the content strong recognition with audiences. While our underlying math and mobile optimization remain consistent globally, we adapt distribution through regional compliance baselines, aggregator partnerships, and localized operator campaigns.
LIGAS launches with more than 40 games, ranging from football and virtual sports to crash, instant-win and casino content. How do you avoid becoming another broad-content studio, and where do you want the LIGAS identity to sit within that portfolio?
We are focused on maintaining a sharp, defined identity as the destination studio for high-impact licensed IP and sportsbook conversion content. While our broader portfolio of 40+ games provides volume and technical flexibility to ensure complete operator integration capability, our licensed titles serve as our strategic flagship. Rather than focusing on volume alone, every title serves a purpose in our ecosystem.
You are also working with entertainment IP such as DJ Khaled. Is the longer-term strategy to build LIGAS around recognisable brands and personalities, or will proprietary content remain equally important?
Recognisable IP like LALIGA or DJ Khaled provides instant credibility, opens doors, and captures player attention in crowded markets. However, proprietary content, such as our top-performing titles Ultra Jet and Ultra Hero, remains equally vital for high-volume global distribution and agility across all jurisdictions. Our games are already being played by millions of players across different platforms globally, demonstrating the reach our proprietary portfolio has already achieved. Our strategy is a hybrid: premium IP drives initial acquisition, while robust proprietary titles support broad distribution and long-term retention.
Looking beyond this initial launch, what would demonstrate that the sportsbook-first model is working?
Success will be measured by clear B2B performance indicators: a quantifiable increase in sportsbook-to-casino conversion rates for our operator partners, rapid distribution across top-tier operators in key target markets, and strong player retention driven by integrated promotional tools like free bet gifts, rain, and tournaments. When operators see higher revenue per sports user without reducing sportsbook turnover, the model proves its value.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220 |
Page 221 |
Page 222
