G2E Las Vegas Review
where we can improve. We're introducing an entirely new category, and there's a lot to learn as it evolves. Listening to feedback, applying what we learn, and continuously refining our products are essential to getting it right.”
FROM THE FLOOR TO ONLINE G2E also offered the first look at another important element of Interblock's broader expansion strategy: its online and omnichannel solution. Te company is preparing to bring its traditional casino portfolio online, creating a connection between the physical products on the casino floor and digital play.
For Interblock's core ETG portfolio, the crossover is particularly natural. Its products have long combined physical gaming elements with digital interfaces, providing a strong technological foundation for expansion into online gaming. AMUSE introduces additional possibilities through its highly visual presentation, interactive mechanics, and entertainment-driven experiences.
“Online is a natural next step for Interblock,” said DeVincentis. “When you think about it, we've been combining physical gaming experiences with digital technology for years. Our games already have the digital foundation on land, so there's a lot of opportunity to build on what we've developed and bring the Interblock experience to players in new ways, like online.”
Te company has not yet detailed when individual products will become available online, but its omnichannel strategy represents an important step in expanding the reach of Interblock's portfolio beyond the traditional casino floor.
Tat same ambition to explore new possibilities is reflected in AMUSE. Rather than developing another cabinet family or an extension of its established ETG portfolio, Interblock has introduced a distinct category of casino entertainment, combining physical outcomes, digital presentation, social interaction, and gameplay mechanics drawn from both land- based and online gaming.
“We're looking closely at the data, listening to our customers, and working to better understand who's playing these games and what they want to play,” concluded DeVincentis. “All of that is helping us shape where we go next, and I think that's one of the most exciting parts of being involved with AMUSE. Tere are so many possibilities for this category, and we're only getting started!”
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