BUILDING THE COMPLETE MACHINE Quixant's expansion into displays represents another component of its broader technology offering. At G2E, the company introduced a premium monitor range developed with Densitron, spanning 27 to 55-inch flat and J-curved formats, with 4K UHD resolution, PCAP multi-touch technology and integrated LED lighting. Te displays are available independently but also form part of Quixant's turnkey cabinet proposition, alongside its computing platforms, software and peripherals.
"Monitors are an attractive standalone opportunity for us because we have strong manufacturing relationships and know we can offer a competitive product," says Bateman. "But they're also another important part of the turnkey solution. Te more components we can supply and control ourselves, the better we can optimise the overall cost of the cabinet. It makes the complete solution more attractive to customers."
Te company also demonstrated smaller displays for applications including player tracking, table games and kiosks, together with its LED Controller and other gaming peripherals. For Bateman, the expansion of the portfolio reflects a wider change in how manufacturers and operators are approaching gaming machine procurement. "We're seeing some really interesting developments among companies that want to consolidate as much of their technology requirement as possible with one supplier.
"Tere are operators looking at different ways of sourcing their gaming machines rather than relying entirely on the traditional large OEMs. Tey might want to source game content independently and then find a partner who can provide the computing platform, software, displays, peripherals and cabinet manufacturing. Tat's where our proposition has continued to evolve with the demands of the market. We can bring together almost everything required to create the finished machine. And they can operate with one, specialist gaming partner"
Quixant can help its customers manage third-party sourcing and integration. One element it deliberately leaves to customers is game development. "We are never going to get involved in developing the games. Tat's our customers' expertise, and we don't want to compete with them. Our role is to provide the technology and support that allows them to bring those games to market."
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OPENING THE LAND-BASED MARKET One of the customer groups attracting Quixant's attention is online gaming businesses seeking to transfer their content into land-based casinos. Bateman recalls that conversations about this opportunity began several years ago, as companies with established digital gaming portfolios started exploring alternatives to traditional machine supply arrangements.
"Some of these businesses have been very successful online, but moving into land-based gaming is a different challenge. Tey need more than the hardware. Tey need help understanding how to develop a complete machine and navigate the requirements of the land-based industry. We're not consultants, but inevitably we provide some of that guidance because we have the experience. We've come a long way from being a supplier of gaming computers to delivering complete turnkey solutions, and the market has been very receptive."
Tis approach allows customers to determine how much of the development process they wish to retain internally. Some may require only a computing platform or Launchpad integration, while others can outsource a substantially larger proportion of the machine's development and manufacture.
THE NEXT STAGE Looking beyond G2E, Bateman sees opportunities across Quixant's expanding portfolio, particularly in Launchpad, displays and complete cabinet solutions. He expects some of the projects currently progressing through development to translate into revenue over the next 12 to 18 months. "Launchpad has huge growth potential, and we're seeing considerable demand for displays and turnkey cabinet solutions. We are at a point where we can really accelerate those areas of the business. At the hardware level, the IQ 2 will continue to address the cost-effective end of the market, while the IQON 3 has already been very well received."
Nevertheless, Bateman believes the IQON 3 Air could have the greatest influence on Quixant's position among larger gaming manufacturers. "I think we're going to see a shift away from some of the traditional US gaming computer architectures. Te IQON 3 Air takes integrated performance to another level while remaining cost-effective. Tat's the product I'm particularly interested to watch, because it gives us opportunities with manufacturers that wouldn't necessarily have considered this type of architecture previously."
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