GOS Sapphire is the backbone of everything we're launching. It supports advanced jackpot configurations, sleek sensor technology, and Galaxy Link. It also includes an electronic bonusing platform that powers Dynamic Progressive, which can randomly award multipliers of up to 10x. Tat flexibility lets an operator decide what to link, which games to include, and how the experience fits their floor.
Is the platform as important as the games? I'd put it this way: the platform is what lets the games do more. Nobody sits down for an operating system. Tey sit down for MONOPOLY, for blackjack, or for a jackpot they can see climbing. But without the platform, you can't deliver linked jackpots, bonus rounds, or the MONOPOLY experience.
What have you learned about which consumer brands translate into table games, and what makes an IP add something to the game?
First, it has to resonate with a casino player. For example, MONOPOLY is the most natural fit in because it's already associated with money, fun, and luck, which are the exact feelings you want associated with a table game.
Second, it has to give you something you can actually play with. With MONOPOLY, we built around Mr. MONOPOLY himself, the board and properties, the iconic tokens and my personal favorite, the Scottie dog. With YAHTZEE, we went as far as building a game around shaking the dice shakers and winning YAHTZEE-style hands. One of our first 3-Dice YAHTZEE installs in New Mexico had lines of people waiting to play.
What determines whether an IP adds something is integration. It's not as easy as slapping a brand on your product, even a behemoth like MONOPOLY. You have to build it into the game and the experience in a way that's rewarding and authentic for the player.
How do you balance protecting 21+3, Perfect Pairs and EZ Baccarat with the push toward branded, connected and tech-driven experiences?
I don't see it as either/or. Galaxy has been a house of table games brands from the beginning. 21+3, EZ Baccarat, and Perfect Pairs are brands in their own right, and players look for them by name, both on the floor and online. So, the push
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toward branded content is really an extension of who we've always been.
What we protect is the base game. It's the same principle behind our MONOPOLY progressives: same rules, same game people love. Dynamic Progressive is a good example. Players tell us they appreciate that it turns a base game like blackjack into a more volatile, exciting experience without taking anything away from the game they love to play.
Te proven titles are the foundation. Branded content and connected progressives are layers on top that bring new energy and new players to the pit, without alienating the traditional table games player.
What are you learning from 4.5 billion online wagers, and how much crossover is there between land-based and online development?
Te first thing that number tells us is that demand for great table game content is global, and it's still growing. Our titles are live on more than 5,000 iGaming sites. Te second thing is that familiarity travels. Players moving between online and land- based look for the games they already know and love, like 21+3, Perfect Pairs, Lucky Ladies and EZ Baccarat.
Te influence on development is real. Online has conditioned players to expect bonuses, modifiers and big moments inside the core game. Tat expectation has shaped how we think about the land-based floor. You can see it in Dynamic Progressive's multipliers and in the bonus rounds in MONOPOLY Building Riches and Spotlight Spin.
Beyond G2E, what do these launches say about where Galaxy wants to be in three to five years?
We believe the pit is the heart and soul of the casino floor. We’ll continue to launch products that strengthen the pit and Deal Excitement.
Our launches at G2E show what we’re focused on. Connectivity with Galaxy Link, a robust platform with GOS Sapphire, and exciting new titles like MONOPOLY Building Riches and Spotlight Spin that thrill players and operators. Most of all, I want Galaxy to be the partner operators turn to when they want to bring new players into the pit and give their existing players something new to get excited about.
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