Croatia Market Report
Measures to prevent illegal operators from providing online services without complying with the Croatian regulations. Previously, the only way to prevent players from accessing unlicensed operations was by IP address blocking. Te new
proposals include introducing an additional payment-blocking measure for anyone accessing unlicensed operations, alongside automating the process of blocking access to website content.
It is estimated that there were 450,000 players
registered online last year. In June 2023, a Working Group was established
to analyse the gambling market and legislative framework.
Key changes of the reform include: 1. Measures to prevent illegal operators from pro- viding online services without complying with the Croatian regulations. Previously, the only way to prevent players from accessing unlicensed operations was by IP address blocking. Te new proposals include introducing an additional payment-blocking measure for anyone ac- cessing unlicensed operations, alongside auto- mating the process of blocking access to website content.
2. Stricter regulation of gambling advertising. Previously, advertising was prohibited in radio and television programmes and printed materials aimed at children and youngsters. Te new proposals include:
u
Ban advertising by operators of games of chance between 6am and 11pm (except 15 minutes be- fore, during and after a sporting event).
u u
Ban on advertising for media that broadcast sports content 24 hours a day from 6am to 11pm (except 15 minutes before, during and after a live sporting event).
Ban on advertising bonuses to encourage play (except on licensed operators’ websites). u Ban on advertising in print media.
u
Ban on advertising in public spaces (previously no restrictions).
u
Reducing the external visibility of areas where games of chance are held (except in hotels of four or more stars). Tis includes the reduction of lighting effects, limiting the size of signboards and darkening the external appearance of the space. (previously, there were no restrictions).
u
Advertising on gaming premises is permitted on five per cent of the surface area of the exterior of the casino, club or betting shop.
u
Ban on the use of celebrities or influencers in advertising games of chance.
3. New measures for socially responsible operation of games of chance aligned with the National Action Strategy in the field of addiction. Tis includes the introduction of electronic systems for mandatory identification of all players in
land-based locations (casinos, betting shops and gaming halls). Previously, there was an obligation to verify the player's age if there was doubt. Te new proposals mean there is a mandatory identification of all players upon entering premises where games of chance are operated and this will cross-reference with the new self-exclusion register. In addition, any violators of the socially re- sponsible measures will lose the right to operate under the new proposals. Previously, the system only contained EC recommendations for player protection with no sanctions indicated. Prior to the changes, players could request self-exclusion, which would only be imple- mented by the operator who received the request. Te new proposals oblige the self-ex- clusion to be implemented by all operators. A self-exclusion register (Registrar Igraca) was established in June 2026 and the Croatian In- stitute of Public Health (HZJZ) will maintain this. Te new model of data exchange, called the Push Method, was unveiled by the HZJZ earlier this year and enables an automated data exchange between the operator and auth- ority.
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