SECOND ISSA/ INTERCLEAN ISTANBUL IS A
SUCCESS The second edition of ISSA/ INTERCLEAN Istanbul took place at the Istanbul Congress Centre on 18-20 October 2017, and brought together more than 2,500 national and international professionals together, building upon the success of its first edition.
Over the course of three days, ISSA/ INTERCLEAN Istanbul attracted some 2,000 visitors and 600 exhibitors to a lively show floor. A total of 66 nationalities visited the show, affirming the importance of sharing cleaning and hygiene products and solutions for the healthcare, industrial, institutional, retail and hospitality sectors.
CERATA LAUNCHES RECRUITMENT AND TRAINING SERVICES FOR THE CLEANING
SECTOR The Cleaning Executive Recruitment and Training Agency (CERATA) has launched, to provide high quality recruitment, talent retention and training services for the professional cleaning, hygiene and jansan sector.
CERATA is a new and unique venture founded and headed by Keith Baker, one of the leading names in the professional cleaning and hygiene industry over the past four decades. CERATA has been designed to fulfil one of the unanswered but pressing needs in the professional cleaning and facilities management sector. Its aim is to recruit the best possible candidates, train them to develop and increase their skills and value, leading to higher staff retention levels. This in turn leads to a more profitable bottom line for CERATA’s clients – the employer organisations.
www.tomorrowscleaning.com
Visitors were a unique mix of nationalities, with a surprisingly high number of them originating from countries like Jordan, Saudi Arabia, Russia and the Ukraine. The national visitors from the Horeca and Commercial sectors were especially well represented, which are the fastest growing sectors in Turkey.
The show featured four workshops by ISSA and various other sessions in the theatre, including a presentation by the president of TOBFED (Federation of All Automotive Maintenance Associations), MARSAP (Marmara Regional Purchasing Executives Platform) and the General Manager of the Hygen Academy.
ISSA/INTERCLEAN Istanbul was appreciated by both national and international exhibitors. Andrew Cawthorne, Key Account Manager at Kennedy Hygiene, said: “We were especially pleased with the visitors
Founder Keith Baker was formerly Director of EMEA Services for ISSA, and prior to that Keith ran his own distribution company Baker Hygiene & Healthcare Supplies for many years, following a significant career with Unilever. Keith is joined by several other well-known names from the sector, including Lynn Webster of LWC Ltd and Chris Klopper of Mulberry Marketing Communications.
Prior to the official launch, CERATA has completed an initial assignment to recruit a UK-based Sales Account Manager for Dutch cleaning materials manufacturer Wecovi. CERATA is also currently undertaking confidential assignments for two other organisations headquartered in the UK.
Keith Baker said: “Our pre-launch research has established that manufacturers, distributors and building service contractors in the cleaning and associated industries all face the same challenge in correctly recruiting and then retaining sales, marketing, customer service and executive level colleagues.
“By identifying better candidates from the outset, linked to providing training once they are in position,
from surrounding countries. We have found some potential distributors and customers from across the region during the show.”
Artun Kazanci, General Manager at Kazanci, stated: “We were surprised by the number of international visitors at the show. We initially focused on the Turkish market, but when we noticed the international potential, our Export team joined us at the stand.”
Sam Memili, CEO of Arcora, said: “This is our second time at ISSA/ INTERCLEAN Istanbul. It is a perfect platform to show our equipment because we have a lot of clients in Turkey, and we can meet with clients from other countries so it is a good turntable to present our equipment.”
The next edition of ISSA/INTERCLEAN Istanbul will take place in Spring 2019.
www.issainterclean.com/en/istanbul
we are revolutionising the traditional recruitment agency model. We are turning what is an unnecessary and painful short-term cost for our clients when it comes to recruitment into long-term profit.”
In addition to the recruitment of executives, CERATA offers a comprehensive programme of sales and executive training workshops. These are based on and include real-life insights from the cleaning industry and are led by highly experienced professionals from across all areas of the sector.
www.cerata.co.uk NEWS | 9
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