who need that bit of inspiration for their next event, whether large or small, EventIt will be able to help connect them with the best suppli- ers in the business who are driving change.” Online goody bags are another
innovative addition to this year’s show and the platform served up by event tech supplier Fanomena will allow exhibitors to track their return on investment from del- egates who visit their stand – and take up their corporate offers.
SILENT SEMINARS will enable specialist talks to take place on the show floor without the usual dis- traction of noise and microphone feedback disrupting people in mid- conversation as they go about their business. A speaker’s corner-style zone will allow lightning talks to be carried out by event tech com- panies, covering everything from audience engagement, interactive floor plans and online registration. Te eagerly awaited Johnnie Walker
“AS EVENT PROFESSIONALS OURSELVES, WE HAVE ALWAYS BEEN MOTIVATED BY THE DESIRE TO DELIVER EVENTS IN A MUCH MORE INTERACTIVE, RELAXED AND HOPEFULLY ENGAGING WAY”
Judith Wilson, EventIt Director
Experience – a brand new venue coming on stream in Edinburgh later this year – will be hosting whisky tasting sessions in the networking area. In addition to the 36 practi-
cal workshops and masterclasses, which run in parallel to the main exhibition, the EICC will also play host to the Business Events Leaders’ conference, sponsored by VisitBri- tain, which has its second outing after launching in 2018. Tis year, a working dinner will take place at the venue the night before, and a half-day conference on the day of EventIt will focus on new audi- ences, emerging markets, and how to engage with the tech sector. For the PAs who have to juggle running events with attending to the needs of their company executives, which can be a tricky balancing act, there will also be a glass of prosecco on offer and a session hosted on how to run a stress-free event. EventIt has been carefully
designed to ensure that exhibitors
get maximum bang for their buck and the team has been working hard behind the scenes to ensure that every single visitor is pre-qualifed as a bona fide event buyer. A special first class carriage has even been set aside this year by Avanti West Coast – sponsored by Dunkeld House Hotel and Dewar’s Distillery in Pert- shire - for more than 35 corporate buyers and agents travelling up to the show from London. Follow- ing the show, the fam trip will be then be whisked up to the venues in Perthshire, with others going to Glasgow, by luxury coach, before returning down south. Wilson adds: “We really want to
give everyone the best experience we possibly can, whether they come from near or far. Scotland has a fantastic and vibrant events industry and we hope everyone visiting the show will get a sense of that and return home with some great ideas for their next event.” n
www.eventit.org.uk Unique Venues Set in the Gateway to the Highlands
Perthshire is the perfect Highland escape, but only 60-90 minutes from Edinburgh and Glasgow. Visit
MeetingsPerthshire.co.uk to enquire direct with multiple venues and create your perfect Perthshire event.
EVENTSBASE | SPRING 2020 | 9
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