DELIVERY WHAT’S TRENDING


New ways of engaging delegates were demonstrated at the event at Dynamic Earth in Edinburgh


Are you listening…to the call of the millennials?


Event suppliers showcase a new wave of innovation at What’s Trending in Events


BY ANNABEL MACKIE I


nteractive e-registration badges, remote simultaneous language translation (RSL) headsets and company branded phone- charging stations were just


a few of the innovative products


on display at ‘What’s Trending in Events’. Hosted for the second year at


Dynamic Earth in Edinburgh, more than a hundred events profession- als gathered to hear what was new in the events industry, at a supplier showcase organised by EventIt. Prospective buyers from all over


Scotland came from a diverse range of companies and institutions rang- ing from the NHS, Natural Trust of Scotland, John Lewis, Shepperd & Wedderburn to several Scottish universities to meet event suppliers from all over the UK. Tere was plenty of inspiration


for them to take away from how to make their next event more unique


60 | EVENTSBASE | SPRING 2020


from themed yurts, gin experi- ment workshops, tea master classes and tea leaf readings to creating company-branded merchandise, signage and LED screens. After a welcome coffee in the


attraction’s rainforest experience, the delegates listened to three enlighten- ing and informed talks by leading event specialists, Alistair Turner, Kim Myhre and Robert Dunsmore.


THERE WERE several themes that ran through the keynote presenta- tions which included the impor- tance of making your event memo- rable not only visually but also on a multi-sensory level, knowing your audience needs, being aware of the


demands and expectation of the new tech-savvy younger generation and using new technology in an interactive, immersive and exciting way. Alistair Turner, Managing Direc-


tor, Eight PR & Marketing, told the audience in December that we needed to look at events not from the perspective that the, ‘world was changing but the shift in human needs are’. And he pointed out that there


has been a significant shift from the experience economy to the virtual experience economy in terms of events. He added that as we live in an, ‘on-demand world with 24/7 access to online information that we


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