EDUCATION UNIVERSITY


The Business School at Edinburgh Napier’s Craiglockhart Campus


Learning the ropes in a trillion-dollar industry


Edinburgh Napier offers ‘dynamic programme for dynamic industry’


BY NEIL EVANS I


t’s attracted students from across the world who want to be part of an industry which contributes billions to the world economy.


Now Edinburgh Napier is


expanding its postgraduate degree for students who want to participate in the “local and global phenom- enon of business events”. Te university launched its MSc in Business Event Manage-


ment three years ago. What makes it unique is its direct link with a leading events hub – Edinburgh International Conference Centre. Te MSc course has featured a


close working relationship with EICC, including work-experience placements in the centre, as well as guest lectures at Napier’s Craiglock- hart campus. Now, following on from the


success of the MSc course, the university is also offering a blending learning option, which takes on its first students from September. Tis will allow students to combine online learning with face-to-face sessions – an option designed to suit professionals already working in the industry who have less time


72 | EVENTSBASE | SPRING 2020


to commit to full-time study. Course leaders say the event will


help students succeed in a “rapidly evolving and diverse industry”. “Our MSc Business Event


Management offers a dynamic programme for an equally dynamic industry,” said Martin Robertson, Associate Professor in Festival and Event Management.


ACCORDING TO THE Events Industry Council, business events contribute around $1.5 trillion to global GDP, ranking the sector as the 13th largest global economy and supporting 26 million jobs worldwide. Te course has seen international appeal, attracting students from Brazil, Denmark,


France, Germany, Jamaica and India – as well as from across the UK. “Business events are local, national


and international,” said Robertson. “Teir significance is tremendous – not only for local and national economies. Tey represent the town, city and country in which they are housed and they have an enormous capacity to inform, educate and pro- vide incredible changes, in business, science, medicine, education to name but a few.” One of the most distinctive aspects


of the Napier course is its close links with EICC. Students work directly with the centre to gain management experience, including a three-week placement during their study. Robertson said the partner-


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