CULTURE, OUTDOOR & SPORT GLASGOW LIFE


“GLASGOW IS ONE OF THE WORLD’S GREAT CITIES – ITS PEOPLE, ITS HERITAGE AND ITS AMBITION COMBINE TO CREATE A UNIQUE AND COMPELLING OPPORTUNITY FOR EVENTS”


Julie Pearson will be tasked with delivering the city’s major events strategy


Glasgow Life appoints new Head of Events


Julie Pearson returns to her Scottish roots after a decade in Australia


G


lasgow Life, the charity which manages the city’s major events, has appointed Julie Pearson as its new head


of events, to ‘build and nurture the city’s reputation as a world leader


in festivals and events on the global stage’. Julie’s remit will include leading


the delivery of Glasgow’s Major Events strategy and the delivery and growth of the city’s unrivalled portfolio of annual and one-off sporting and cultural events – from Celtic Connections and the Merchant City Festival to the World Pipe Band Championships and the UEFA Euro Championships 2020. Te city has a firmly established


and internationally applauded events programme, which in sum- mer 2020 will see the Glasgow


18 | EVENTSBASE | SPRING 2020


Mela, Scotland’s biggest multi-cul- tural festival of music, dance, arts and food, celebrate its 30th anni- versary in Kelvingrove Park and the return of Bellahouston Park’s Summer Sessions, which show- cases an annual mix of beloved acts from the worlds of indie, rock, hip hop, and more. Julie brings with her more than


15 years’ experience across major events, tourism and sport in Scot- land and Australia. Having graduated with a degree


in Marketing from Edinburgh Napier University, she launched


her career in Marketing and Com- munications roles with Scottish Rugby and Scottish Swimming. As senior events manager at


EventScotland, Julie played a key role in building the organisa- tion’s international portfolio of sports and cultural events, which included working with partners in Glasgow to attract and grow events such as the MOBO Awards, UCI Track World Cup, Tour of Britain and the Indoor Athletics Grand Prix. She returns to Scotland after a decade in Australia where she held


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