biggest investment programme ever seen in the whisky tourism sector. As well as Johnnie Walker Princes Street, Diageo is investing to trans- form its existing 12 distillery visitor experiences and reopening the iconic distilleries of Port Ellen on Islay and Brora in the Highlands. Whisky from Diageo’s distill-


eries across Scotland contribute to Johnnie Walker, but four distilleries – Glenkinchie, Cardhu, Caol Ila and Clynelish – will be linked directly to Johnnie Walker Princes Street. Tose distilleries represent the


“four corners” of Scotland and the regional flavour variations crucial to the art of making Johnnie Walker Scotch whisky. Johnnie Walker Princes Street will act as a gateway, encouraging visitors to explore more by setting off on a whisky trail across Scotland. Come walk with us at Johnnie Walker Princes Street. n


The landmark building on the corner of Princes Street is being transformed into a multi-million pound visitor experience


EVENTSBASE | SPRING 2020 | 27


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