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Sport The Business of Sport Ricoh talk tackles ‘Blue Monday’


Retired Wasps star Alex Rieder is putting his own experiences to good use by helping people battling depression. Rieder made 32 appearances for


Ricoh-based Wasps before being forced into retirement with a serious knee injury last December. However, he has already returned


to the Ricoh in a new role, and was a key speaker at the venue’s ‘Blue Monday’ event. ‘Blue Monday’ was devised in


2004 by psychologist Cliff Arnall, who reasoned that the start of the year was when people most likely to feel depressed. Alex was brought in to talk about


depression, and also how his own situation had affected him mentally. He said: “You can’t shoehorn depression or low mood into one day but the concept of ‘Blue Monday’ is important as it highlights the need for more of us to talk openly about how we are feeling. “As a rugby player I’ve been in


difficult situations where I would feel like I’ve let my teammates and family down if I felt like I wasn’t having a good game.


“I had a shoulder injury in 2017


and then straight away had my knee injury, and it took me time to realise how seriously it was affecting me mentally and my relationships with the people closest to me. “I’ve learned that bottling things


up takes its toll, and it took me a good six or seven months to admit that I needed help before opening up to friends and family. “Unfortunately, some men still


feel like they are unable to open up Beating depression: Alex Rieder


about how they are feeling, but individuals cope in different ways, which is why I’ll be covering off the different approaches of achieving a positive mindset at the event. “Ticking off personal


achievements is such a good place to start, which is how I coped. In my case even though I have had to retire from rugby, I’ve had an operation that will allow me to have a good quality of life, and I have recently graduated with a


degree in business management from the University of Leeds – both are things that will set me up for the future. “Another important factor to


bear in mind is to do things you enjoy – this could be something as simple as making the effort to go out with friends for a drink, exercising or watching TV – always remember to prioritise enjoyment.” • A sports mad Coventry University student has landed a key matchday role at top Midlands rugby club Wasps. Third-year sports marketing


student Beth Mustard has been appointed to a paid role to manage Wasps’ match day ambassadors at Ricoh Arena. The latter is part of Wasps’ student ambassador scheme with Coventry University, that provides the university’s sports marketing, sport management and event management students with the chance of getting relevant matchday experience. More than 150 Coventry


University students have benefited from the Wasps ambassador scheme since 2014.


Cricket club benefits from robot bowler


Warwickshire County Cricket Club is introducing a robot bowler in order to help its batsmen deal with anything from a googly to a doosra. The new mechanical bowling fiend is ‘Robo Arm’, which can


simulate all kinds of bowling deliveries. It is being supplied by London-based Mansfield Sports Group


(MSG), who have signed up to become official equipment supplier to Warwickshire for the next three years. Paul Farbrace, sport director at Warwickshire CCC, said: “MSG is one


End of the road: Riders crossing the finish line in last year’s Velo Velo 2020 route revealed


Organisers of Vélo Birmingham and Midlands have released full details of its 2020 event. Vélo Birmingham and Midlands


will see 18,000 riders of all abilities take part in either a 100 or 45-mile journey through the West Midlands on 21 June. Riders are expected to raise well


over a million pounds for a range of local and national charities. Participants can ride for one of the event’s official charities – Alzheimer’s


Society, Stroke Association, NSPCC and Queen Elizabeth Hospital Birmingham Charity. Both routes remain largely unchanged from the hugely successful 2019 event, although there is a new start and finish in the heart of Birmingham city centre near Centenary Square. Vélo Birmingham and Midlands


claims to be the only cycling event in the world that takes in two city centres as part of its route.


of the market leaders in cricket coaching equipment and it’s a company that I have worked with previously in coaching roles in the domestic and international game. “It’s fantastic to develop this first partnership with the club and to


ensure that our coaches and the players can benefit from MSG equipment to take their games forward.” Richard Mansfield, managing director at MSG, said that the equipment being provided by MSG would be available to both pro club and county age group players and coaches. He said: “We take enormous pride that our products are being used


by majority of international teams, franchise cricket and the best coaches and players around the world. “The partnership will allow the pro club and county age group


players and coaches access to our entire portfolio of elite coaching equipment, cricket and training balls, bowling machines and equipment.”


March 2020 CHAMBERLINK 85


Sector Focus


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