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Business News Footballers issue ‘Mission Possible’


What will your mission be to help put Cure Leukaemia out of business in 2020? That was the question asked as


charity patrons and former England international footballers Ben Foster and Geoff Thomas met up with potential fundraisers at a special ‘Mission Possible’ networking event, staged at The Colmore Building in Birmingham City Centre. Both Watford FC goalkeeper Ben


and Geoff are keen cyclists and are already booked in for Cure Leukaemia’s London to Paris challenge taking place in June. Guests heard about cycling challenges this year, including GT15 with Geoff leading a team for the Tour de France one day ahead of the professionals with a £1m fundraising target. Other team events include the Copa Del CL football tournament at St George’s Park (16 October) and the Great Birmingham 10k (31 May) and half marathon (11 October). There was also the announcement of two new events for Blood Cancer Awareness Month in September, with a three-year partnership with the NEC for the Dragonboat Race (5 September), and putting together a ‘Colmore


year’s successful launch of our ‘Mission Possible’ campaign,” said Cure Leukaemia CEO James McLaughlin. “The aim is to encourage people


to become our ‘agents’ take on challenges, or ‘missions’, to support Cure Leukaemia both in not only saving lives but also working towards finding a cure for all blood cancers to ‘Put us Out of Business’ as a charity once and for all. “With Cure Leukaemia now


Paris here we come (from left): Ben Foster, Geoff Thomas, Geoff Cousins (Cure Leukaemia chairman), James McLaughlin (Cure Leukaemia CEO)


Crew’ cycling team for a social ride of either 30 or 60 miles later in the month (25 September). Ben said: “Being part of the


charity feels like being part of a family. When I was asked to be a patron, I was genuinely honoured. “I will always try and support the


events when I can, and I have great memories of London to Paris in 2015 which was part of my recovery from a knee injury.” Businesses represented at the event included the NEC, Irwin


Mitchell, 3PB Barristers, Shakespeare Martineau, Gowling WLG, Anthony Collins, Amey, Investec, Willis Towers Watson and HSBC. Three of the four headline day


sponsors for this year’s London to Paris – Culture Recruitment, Rudell the Jewellers and Whey’d – were also able to view the new kit for the 2020 event, designed by Kalas. “It was another great event


welcoming representatives from many different businesses across the West Midlands, following last


having gone ‘national’ to fund 12 Blood Cancer Centres around the UK, with a catchment area of over 20 million people, we are going to need more and more support from people and businesses through fundraising. We remain so appreciative of all who take on a mission for the charity.” Both James and Cure Leukaemia


chairman Geoff Cousins have signed for this year’s London to Paris.


Contact jackie@cureleukaemia.co.uk to discuss sponsorship options. For any other enquiries about how you can get involved in any of the Cure Leukaemia Mission Possible events, email beinspired@cureleukaemia.co.uk


March 2020 CHAMBERLINK 37


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