68 Advertising feature
#Dosocialbetter S
taying ahead of the curve is essential in social media marketing. It’s forever changing with algorithms and
functionality changing on an almost daily basis. It’s important to stay on top of the latest trends and changes to ensure that you are doing everything that you can to be engaging and relevant to your target audience. Here are four of the current trends to think about in your social media strategy: The growth of Stories Stories – content that deletes itself after 24 hours and sits separately at the top of the newsfeed – started out on Snapchat in 2014 and since then this more spontaneous type of content has launched on first Instagram and then Facebook. This more unpolished type of content enables more informal “back-office” content to be shared which is increasingly popular amongst a younger audience. Its popularity is likely to increase so it is worth including it in your strategy and show the human side of your business alongside more polished content in your newsfeed. The increase in popularity of social TV With the launch of Facebook
Watch in 2017 and IGTV in 2018, it is expected that mobile video will account for 78% of total mobile data traffic by 2021 as the demand for digital video shot in a vertical format increases. This offers the opportunity to share mobile first, long-form video within the Instagram platform and also in Facebook. With video getting higher engagement than images, it is definitely worth considering adding it to your content mix.
Make social media work harder for you
Private Facebook Groups With the Facebook algorithm meaning that such a small percentage of your page followers actually get to see your posts, Groups – and in particular private groups – is a good way for a business to build an audience and increase engagement and ensure that all your posts are seen. Consider setting up a Private Group for your business to connect directly with your fans without the algorithm affecting who sees your posts. The growth in “Pay to Play” More ads are being produced than ever before in order
to get around the social media platform algorithms and now one in every four Facebook pages uses paid advertising as part of their social media strategy. Social advertising is here to stay but competition will only increase with the need for well- constructed and well-targeted ads to be effective. Ensure that your social media ads are making effective use of your budget in reaching and engaging with the right audience for your brand.
In the next edition, we will look at more ways that you can reach and engage with your target audience better on social media.
For more information, contact Maria Harding at Four31 Digital. Winner in the Venus Awards Devon & Cornwall 2019 for Marketing & PR Excellence, we work with local B2B and B2C organisations to leverage their social media.
We are delighted to offer Post readers a social media platform audit for the reduced price of £99 (Quote ref: Post77)
A digital marketing agency that lines up your social media platforms with your business goals
Four31 Digital
Social media marketing, flexibly
Stategy • Brand awareness • Community Engagement • Website click throughs • Crowdfunding campaigns • Events • Advertising • Training
E:
info@four31digital.com T: 07973 238745
www.four31digital.com #DoSocial Better
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