Manufacturing
Broadcast marks 70 years of Land Rover
Land Rover marked its 70th anniversary with a global broadcast celebrating the world's favourite 4x4s and the people who love them. Starring the cars and the people
who make and drive them, the online programme paid tribute to seven decades of adventure, humanitarian aid and hard work across classes and cultures around the world.
‘Land Rover is so much more than just the most capable all-terrain vehicles’
The broadcast took place 70
years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It told the story of how Land Rover began as a utility model at the end of the Second World War and grew to become the world’s favourite 4x4, with more than seven million sold. The broadcast featured great
models from the past as well as inspirational people behind the
legend and a look to the future, with a level of insight only available direct from the factory. Prof Dr Ralf Speth, Jaguar Land
Rover CEO, said: “Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. “Land Rover is so much more
than just the most capable all- terrain vehicles. It connects people through a passion for adventure and making more of our world. From our employees to customers and enthusiasts, this is the family that makes Land Rover special.” In January, Land Rover revealed
plans to sympathetically renovate the world’s most historically significant unrestored model – one of three pre-production cars from the original Amsterdam motor show launch on 30 April 1948. Now in the hands of the experts
at Land Rover Classic, it will take the stage alongside its closest modern relative – the exclusive 405PS Defender Works V8 revealed earlier this year.
Top cat: The Jaguar XE Landmark Edition New Jaguar let loose
Jaguar has revealed a distinctive new special edition of its Jaguar XE sports saloon. The Landmark Edition features unique design enhancements and a
carefully chosen specification to showcase the very best of the award- winning XE. It is based on the R-Sport with the addition of unique 18- inch alloy wheels, while the exterior features a Sport front bumper, body-coloured side sills and boot spoiler. The new model is available in a choice of three colours and includes
some of the most popular XE features, including satellite navigation, xenon headlights and front and rear parking sensors fitted as standard. Nick Rogers, executive director of product engineering at Jaguar
Land Rover, said: “Our award-winning XE offers the agility and dynamic handling of a Jaguar, thanks to its advanced Integral link rear suspension with hollow-cast aluminium, alongside enhanced connectivity and best-in-class safety features. The Landmark Edition is offered with our Ingenium petrol and diesel engines, now with all-new calibration to improve acceleration and transient response, as well as the latest filter technologies, continuing our commitment to reduce vehicle emissions.”
Sector Focus
June 2018 CHAMBERLINK 63
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