Feature
Charitable Causes, Promotion & Partnership
Attract top candidates: People want to work for organisations that take CSR seriously. Demonstrating your commitment to CSR will help you attract and retain the best candidates.
Giving back: your chosen charity or organisation will also get a lot out of your partnership. You may be able to provide volunteers, funding, awareness and exposure.
Adopt a CSR strategy It might seem like a daunting task, but adopting a CSR programme can be easy once you break it into manageable steps. You should aim to build CSR into the fabric of your business, as this will make it easier in the long-term to maintain high standards.
Choose a relevant issue: The cause you champion should be relevant to your business. If, for example, you own a logistics and transportation firm, look to work with an organisation that can help you reduce your carbon footprint and raise awareness about sustainability. To get your staff on board and engaged with the project, ask your
employees to suggest their own ways for the business to get involved with CSR or what they would like to change about the organisation. Also, consider your customer’s needs, because you need them to be on board with your efforts.
Find the right partners: Finding a local charitable organisation to work with is a great way to go, as it will demonstrate your interest in the local community, but it is also important to find a group with whom you can
Get your staff and customers on board with your cause
establish a personal connection with. Strong relationships will inspire more engagement with your staff and customers.
Build credibility: It is not enough to simply announce your intentions to do good – you must back those words with actions. Put together a committee of staff to spearhead your CSR campaign and make an action plan that details the aims of your charitable relationship, your budget (for donations, events etc.) and volunteering opportunities for staff. It is also of vital importance that your business is not seen as exploiting
CSR opportunities for the sake of your reputation. Don’t bounce from one social cause to another – any sign of hypocrisy or insincerity can seriously damage any effort you make to do a bit of good.
52 CHAMBERLINK June 2018
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