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Charitable Causes, Promotion & Partnership


Doing good is also good for your business


Corporate Social Responsibility (CSR) is a term that’s growing in popularity within the business world. But what does it mean, how can it benefit your business and how can you get involved?


What is CSR? Adopting a CSR policy is a businesses way of showing that their operations are ethical; that they take account their social, economic and environmental impact and are working to give back to the local community. CSR can involve a range of activities, but usually most businesses form a partnership with local community groups and charities.


Why is CSR so important? In recent years, there have been increased demands from government bodies, customers and employees for business to be more open about their activities and maintain high standards in their business practice. In the age of social media and instant news, a business can very quickly lose its reputation and customers if not seen to be taking the steps to act more ethically.


Benefits CSR has many benefits that can be applied to any business, whether a large corporation or a smaller enterprise:


Improve your public image: Many consumers will asses your public image before they decide whether to buy from you or not. If you can show proof that your brand is committed to helping others, it can help boost your popularity and increase your brand recognition.


Gain an advantage: If you establish yourself as a company willing to go a step further in promoting social and environmental charities or partnerships, it will help you stand out from your competitors. It can also help you stand out to your investors, who are more likely to invest in businesses that engage with important social issues.


Employee benefits: Giving back to your local community will help you develop a more engaged and motivated workforce. Your workplace will be a more positive place to work, and by promoting such activities as volunteering, you will encourage your staff to work on personal growth and professional development.


Feature


June 2018 CHAMBERLINK 51


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