Sport The Business of Sport Edgbaston awarded key World Cup games
Birmingham has been awarded five of the biggest fixtures in next year’s ICC Cricket World Cup - with Edgbaston Stadium hosting four marquee group games and a semi-final. The ten-team 48-game World
Cup takes place at venues in England and Wales between now and 14 July. Among the key games in Birmingham is on 19 June, when 2015 finalists New Zealand take on South Africa at Edgbaston. The Kiwis will then return to the
city at week later to face Pakistan on 26 June, before England arrived to take on 2011 champions India on 30 June. India play a second game at
Edgbaston against Bangladesh on 2 July in the penultimate round of group games, with the second of the semi-finals being played in Birmingham on 11 July.
Neil Snowball, chief executive of
Warwickshire CCC, said: “There’s no bigger tournament in the game than the ICC Cricket World Cup and next year will be the first time that it’s been hosted in England and Wales for 20 years. “Edgbaston as a stadium, and Birmingham as a city, have both experienced major redevelopment since the 1999 tournament and we are now one of the best equipped and most experienced destinations in the United Kingdom to host global sporting events. “These five games will be
tremendous occasions that will be celebrated across the city, particularly England’s game against
India which is one of the headline games of the tournament.” England have an impressive
record at Edgbaston, having won their last seven games there across all formats of cricket. However, it was India who took
the spoils in the last meeting between the nations in an ICC global event in Birmingham, by securing the ICC Champions Trophy in the 2013 final by just five runs. Edgbaston hosted three games in
the 1999 ICC Cricket World, including the legendary tied semi-final between Australia and South Africa, but it also played a lead role in both recent ICC Champions Trophy tournaments, in 2013 and 2017.
‘Edgbaston as a stadium, and Birmingham as a city, have both experienced major redevelopment since the 1999 tournament’
Wasps set to power up with energy deal
An exclusive energy tariff has been launched for fans of top Midland rugby club Wasps and offshoot Wasps Netball. The Wasps Energy Fix April
2020 tariff has been introduced by energy firm Npower. Every fan who signs up for the
tariff will receive a Wasps rucksack, previously only available to players and staff. During the partnership,
Fan-tastic: Junaid with Margaret Morton, and his mother and sister. Also pictured are Lisa Beard from the Burton Albion Community Trust, and last year’s fan of the year winners, Kay Bailey and Tracy Dunsdon
Junaid is fan of the year
Junaid Jamil has been named Burton Albion’s fan of the year for 2017/18. The young super fan received the George Rider Memorial Trophy during the club’s recent match with Bolton Wanderers, presented by George’s granddaughter, Margaret Morton. Junaid’s young life has overshadowed by ill health – he had open heart
surgery three times before he was four months old and suffered a cardiac arrest at nine months, which left him with severe brain damage. Against-all-odds, he has fought through his condition and has become a
Burton Albion season ticket holder, along with his 13-year-old sister, Yasmine. The George Rider Memorial Trophy is an annual award for a supporter
who has shown dedication and commitment beyond the norm in following the Brewers over the course of the season. It is named after George Rider, who was the treasurer of the old Burton Albion Supporters’ Club.
June 2018 CHAMBERLINK 61
Npower has also created an energy-fuelled experiment to explore the link between fan energy and team performance. Fifty Wasps ‘Super Powers’
fans have been recruited to monitor heart rates at three home games, using a personal fitness
tracker. In addition to heart rate data, Npower has monitored crowd noise levels within the stadium and social media chatter to produce a unique insight into how fan energy in the stands translates to the pitch to power player performance. Through the analysis of this
data it has also been possible to determine the “Npower high energy point of each match,” marking the moment at which fan energy and player energy combine to produce the most powerful force for their club.
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