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Chase Chase Chamber Patrons


Contact: Chris Plant T: 0845 603 6650


In Brief


Staffordshire set to get smart with partnership


Staffordshire County Council and Staffordshire University have joined forces to help local people make the most of the latest technology. The university is renowned for its digital


expertise and aims to create thousands of apprenticeships over the next decade, embedding digital skills to support the needs of local business. Schools are also set to benefit from the


Co-op’s fundraising partnership with Newlife, L-R: Emma Tucker, actress Pauline Quirke, Newlife CEO Sheila Brown; and front row: Esme Tucker, Joel Tucker and Great Barr Midlands Co-operative manager Rob Collins


A partnership between Central England Co-op and its chosen charity Newlife has resulted in a massive £1.5m being raised. The partnership was originally meant to last


two years, but is now in its fifth. The initial aim was to provide specialist equipment for disabled children across the retailer’s trading area, which covers 16 counties from the Midlands and to the East Coast. More than 720 children with disabilities or


terminal conditions have gotten the specialist equipment they need, often after being refused by their local health services. Co-op PR manager Sarah Ashton said:


“Really early on in our fundraising partnership with Newlife it was clear that working with the charity was having a positive impact on our colleague engagement, customers and wider community, so we chose to extend the partnership. Working with a charity for so many years in succession was unprecedented for Central England Co-op and the level of colleague engagement was remarkable throughout from board level right the way to the shop floor.”


The Donna Louise has appointed Simon Fuller as its new chief executive officer. Mr Fuller was previously director of services


at the national charity, Teenage Cancer Trust, where he worked for 11 years. The Donna Louise provides care and


support for children, young adults and their families. The hospice currently cares for more than 240 children and young adults from across Staffordshire and Cheshire. Mr Fuller said: “Children, young people and


families are always my focus whether planning and delivering services, fundraising or promoting the work of the charity. I’m very passionate about the delivery of quality services and I’m delighted to join The Donna Louise team.”


42 CHAMBERLINK June 2018


university’s digital skills programme, which aims to improve learning and knowledge of students and teachers, as well as creating digital apprenticeships. In addition, a hub for digital innovation will be created in Stafford as part of extending the university’s presence across the county and this will help businesses and public service organisations in improving efficiency and driving down costs. Through the partnership, the university will


also look to support to develop innovative technology to help vulnerable families interact better and become reliant on public services. Staffordshire County Council leader Philip


Atkins said: “Staffordshire University is at the forefront of the digital age and this partnership will ensure that county residents and businesses fully benefit from its expertise and leadership. “Modern technology is helping to boost efficiency and transform how we work for the benefit of our residents. This partnership means that we can explore cutting edge technology and to think digital first wherever possible. Digital innovation will improve lives and productivity, leading to a healthier, happier and more prosperous county.


Digital partnership: Staffordshire County Council leader Philip Atkins (left) and Staffordshire University vice-chancellor Professor Ieuan Ellis


‘A hub for digital innovation will be created in Stafford as part of extending the university’s presence across the county’


“This is an exciting development for our two


organisations but more importantly for everyone in Staffordshire. We look forward to building on this partnership to make this county a global digital leader.” University vice-chancellor Professor Ieuan


Ellis, said: “Our partnership with Staffordshire County Council will bring real benefits to local people and businesses across the region. “It will see more joined-up support and digital


technologies become a fundamental part of citizen’s lives. Staffordshire sits on the cusp of becoming a truly digital county and we are proud to be a part of it.”


Scheme to improve air quality


People living in Staffordshire and Stoke-on- Trent are set to benefit from a new project to improve air quality in the area. Staffordshire County Council and Stoke-on-


Trent City Council will share £208,000 as part of Government plans to tackle air pollution. The project will include campaigns to highlight the benefits of clean air, tackling anti-idling in vehicles and encouraging greener modes of travel.


Alan White, deputy leader and cabinet member


for Health, Care and Wellbeing at Staffordshire County Council said: “We know that air pollution, especially from vehicles on some of our most congested main roads can cause many health issues. This funding is very welcome and will not only allow us to run some practical campaigns with local communities, schools and businesses but will also allow us to explore other longer- term solutions to the issue. “We’ll also be bringing together expertise


from our own public health teams and highways department and will be working closely with district and borough councils.” Environment minister Thérèse Coffey said:


“Improving air quality is about more than just tackling emissions from transport, so later this year we will publish a comprehensive clean air strategy. This will set out how we will address all forms of air pollution, delivering cleaner air for the whole country.”


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