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Hotels, Conferences & Exhibitions


Get the most out of business exhibitions


Business exhibitions can seem like a daunting prospect, especially for smaller businesses or start-up firms. However, attending an exhibition could be the first step in achieving your growth plans – but how do you make the most of exhibiting? As you may already be aware,


there is more to exhibiting than simply turning up and manning your stand. The most important thing to remember is you need to make the most of your presence and introduce your business to as many potential customers as possible.


Location, Location, location The position of your stand is an important factor to consider. Consider paying extra for a prime position, as being tucked away in a corner may limit your exposer. Even small businesses can make a big impression.


Use social media to your advantage As well as using social media to let people know what exhibitions you’ll be attending and when, you can also tell them exactly where your stand will be located and what you’ll be promoting, encouraging attendees to seek you out. You can also use social media to drum up interest about any giveaways and offers you might be running during the exhibition, as well as to arrange meetings with potential clients or new suppliers.


Stand out When it comes to setting up your stand, creative inspiration is key – you want to convey your brand message and catch the attention of everyone that passes by. Think about what you can do to stand out from your competition, be that decorating your stand in your brand colours, investing in professionally-printed banners or digital display boards, installing visual and audio equipment or providing promotional material and gifts or free product samples. Next, think about how you will


Education Awards 2018 6 July 2018, Birmingham


keep your visitors interested in finding out more about your product or service. If you have the space, a seating area will provide a place where you can comfortably chat to attendees. If you are able to, demonstrate your product – if visitors are able to interact with it, they are more likely to remember it.


Celebrating inspiration & success


A true landmark occasion in the Midlands, these awards return for the second year.


Education plays a huge role in everyone’s lives and those making purposeful strides deserve to be celebrated.


These annual awards celebrate the outstanding contributors to education and all those who are making a difference to this vital industry.


A total of 16 awards will be contended for.


Each award category will have an industry sponsor. The sponsor will then work with the winner of the category on a chosen project which we will monitor over the year and showcase at the following year’s awards.


A panel of judges will create a shortlist from the nomination entries and the winners will then be announced at our prestigious awards ceremony.


For more information email: info@education­awards.co.uk Or visit: www.education­awards.co.uk


54 CHAMBERLINK April 2018 • Flexible Office Space


• Large and small meeting rooms to hire from 1 hour/half day/full day or longer


• Free Wi-Fi Free Parking Free Tea & Coffee


• Easy access to all major road networks M42/A5/A38


Need to meet a client? Host a small Training Event or just need a quiet place to work from?


Contact: 01827 768430 Email: sharon@yourlocalpa.com Unit 22 • Sir Robert Peel Mill • Mill Lane • Fazeley • Tamworth • Staffs • B78 3QD


Network, collect leads and follow up Attending an exhibition is not just about introducing your product to potential customers; it can also be a great opportunity for you to find new suppliers or potential business collaborations. So make sure you


take the time to step away from your stand (leaving it the capable hands of trustworthy staff members) to network with other exhibitors and seek out new leads. It will be helpful to arm yourself with professionally printed business cards and a notebook or tablet so you can jot down information or contact details. After the exhibition is over, follow


up with all of your leads. A great yet simple way to solidify new relationships is to send a personalised email to thank them for their interest in your business and to prompt future communication.


Advice for attendees Even if you’ve not invested in a stand, you can still get a great deal out of attending a business exhibition, as networking is just as important to attendees as it is to exhibitors. It may be helpful to check the


exhibition layout before you arrive and note down the stands you are most interested in. It is also a good idea to arrive early, as this will give you ample time to talk to as many exhibitors as you can – especially the ones most prevalent to your own business needs.


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