Mistral Restaurant in King of Prussia, PA photo courtesy: Cashman and Associates
sumers are, by and large, still in a lower class rung, economically-speaking,” he states.
Meanwhile, Greg Root, co-owner of Root Restaurant and Wine Bar, has been notic- ing that millennials have an abundance of Facebook check-ins and Instagram posts of Root, saying, “A lot of millennials see dining out as a social gathering, so the culinary offerings, décor and vibe are all crucial components in restaurants. Presentation of dishes and cocktails and the décor of a restaurant have become more important than ever before.”
Patrons are looking to document and post their time spent at hotels and other ven- ues, too. Some Atlantic City locations have recognized this and are taking action.
Steve Callendar, general manager of Tropicana Atlantic City, says that he keeps up with the technology trends by creating
some of the city’s top spots for photo ops, “While the fountains in The Quarter are an iconic place to snap and share photos, visitors also enjoy capturing memories with Tropicana’s summer firework dis- plays or our Multimedia Light and Sound Show in the background.”
Each of these factors is undeniably impor- tant. Breslow observes, “Skimp on one of
those vital elements, and you’ve got a challenging path. Really smart operators today understand the value of engaging consumers on social media, and reap incredible rewards from being as hos- pitable on social media as they are in per- son.”
But it’s not just about the technology. Another word that’s huge for restaurants
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