the more mundane needs surrounding rates, dates and space beyond their expectations,” he added.


Offering everything under one roof is a major draw for these groups. Also, Kalahari in the Pocono Mountains is only 90 minutes from New York City and just two hours from Philadelphia.


The surroundings boast ample scenery that is quite a departure from the busy landscape of these big cities, too.


Home to extensive meeting facilities, Kalahari’s sales and catering teams han- dle even the most intricate needs of a large group.


There’s a lot for attendees to do during their “down time” here, as well - from spa services to retail shopping to great dining to numerous family-friendly activities and more.


“Our clients truly don’t have to give one thought as to what their guests will do in their down time,” said Shanley. “It’s quite the opposite - they need to ensure they’ll have plenty of free time to be able to take it all in.”


When it comes to marketing to SMERF and sports groups, Kalahari does the same as with any other type of group. Shanley said Kalahari strongly feels that its best tool is word-of-mouth referrals.


He also noted that once groups visit Kalahari Resorts, they’re truly able to have a meeting unlike any they’ve ever experienced before.


He also added that Kalahari believes in building strong relationships with their customers and patrons, and that the quality of the resort’s offerings speak for themselves.


With many diverse choices through- out the region, planners can feel confident in knowing that there are outstanding hotel and resort partners such as these waiting to assist with every aspect of their meetings, events, team building and conventions.


Whether for SMERF groups, associa- tion meetings or sports-related tourna- ments and competitions, these venues have the expertise and know how to create great experiences that will leave


attendees buzzing with excitement. Lenora Kruk-Mullanaphy has extensive public


relations experience in the hospitality industry, having worked with the Atlantic City Convention


and Visitors Authority and Morton's The Steakhouse. lmullanaphy@gmail.com


Mid-Atlantic EvEnts Magazine 35


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