search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
vegetation present natural settings and sustainable themes.


“Another trend frequently found in mas- sive events is powered furnishings,” she reveals. “Many of our products are wired with charging capabilities for mobile devices, which enable attendees to SnapChat and Instagram throughout an event. Planners don’t want people leav- ing a session to charge a device.”


AFR® is a national furniture rental com- pany with five divisions, including: Residential, Commercial, Special Events, Trade Show and Clearance Centers, and has 22 distribution centers. This breadth of size and service represents 90-times the size the company was when it launched in 1975 as a residential furni- ture company in Philadelphia, PA.


AFR exhibited its extreme talent coupled with brand and product awareness earli- er this year at McCormick Place in Chicago, IL. Lauren Goldberg, northeast regional sales manager for AFR, explains. “We held an Experiential Marketing Summit to showcase three options of our furnishings and seating to 1,500-plus people. In the front of the room, white soft seating starred. Highlights included club chairs, empire seating, Hylton tablet tables and individual sofas.


“The middle of the room replicated AFR colors of blue and white in silk-back chairs and cushions,” she continues. “We actually created our logo in a pattern of color. Anyone who walked in immedi- ately knew it was AFR. The back of the room was a vision in sophistication - again in blue and white. Sofas paired with cocktail tables dramatized the space. Response to the event was amaz- ing. People are always looking for new ways to present their organizations’ brand and our displays excited them. This is something every company can do with ease.”


AFR’s Experiential Marketing Summit personifies


industry advancement.


Other differences influencing rentals are tighter deadlines and the proliferation of


CREATE with AFR® Event Furnishings


INNOVATIVE FURNISHINGS


ADVANCED SPACE PLANNING


IMPECCABLE SERVICE


Lauren Goldberg, AFR northeast regional sales manager, advises planners to have everything in place and a clear


vision of colors, floor plans and schematics before meeting with a rental company to avoid a lot of going back and forth. Details from how many people should be seated to


individual themes within an event should be presented in a total package to ensure perfection from start to finish.


GET THE FREE APP! AFREVENTS.COM/APP


t he ne w creat i ve s tandard. 888.AFR.RENT . AFREVENTS.COM . #AFREVENTS


Mid-Atlantic EvEnts Magazine 41


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84