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“Even in the dead of winter we’re able to host a futsal tournament with an attendance of 6,000 participants and eight courts in the convention center.,” he adds “In addition, Wildwood offers more than enough restaurants to meet their needs.”


Lynch said the convention center’s beachfront location provides incredible views and offers a unique “playing field” for a wide range of events.


To market the Wildwoods Convention Center, Lynch said the team advertises in the right publications. However, Lynch has found that word-of-mouth “hands down” has been one of the best lead generators since the building opened in 2002.


At Kalahari Resorts and Conventions in the Pocono Mountains, PA, groups will find everything they need for their meeting or event - all under one roof.


With admission to America’s largest - and coolest - indoor waterpark includ- ed with every stay, it’s virtually impossi- ble to find a better value, according to Kevin Shanley, chief revenue officer, Kalahari Resorts and Conventions.


“When you combine this with world- class meeting and event facilities, great dining, the spa and shopping, it’s hard to imagine a better value for SMERF events,” he said.


Last year, Kalahari hosted more than 2,900 SMERF bookings.


In the last


decade, Kalahari’s resorts have been home to more than 30,000 groups from these markets in all.


“The SMERF group is the most diverse segment a property or brand will ever deal with, and the one thing we’ve found to be consistent in all of them is a desire to provide a genuine and exceptional experience to their atten- dees,” said Shanley.


“We’re able to give them an amazing set of memories, as well as handling all of


34 July z August 2017


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