Hot Tub & Swim Spa Scene HOT TUB LIVERY


ABOVE: Vehicle wrapping is an ideal way to promote awareness of your products and services.


our way of trying to increase and re-enforce brand awareness.” Although he is yet to be entirely sold by the prospect of


livery, Adam says although vehicle wraps have their place: “It’s preposterous to suggest that livery advertising is a more effective way to engage with customers than websites.”


EFFECTIVE MARKETING However, a more traditional approach to advertising can have success. Within the pool and hot hot tub industry - like so many other trades - installers and engineers advertising whilst on location is a pragmatic approach to generating leads. Steve Moneypenny of Vinyl Graphics believes that wrapping is also an effective way to generate leads. He comments: “I think the livery is the fi rst thing a potential customer will see. “Most vans now have the website address on, so this will lead the client to fi nd out more about what the business is offering and basic livery is quite cheap compared to ads in magazines and on the radio.


“Simply getting a phone call from someone who has just seen your vehicle and gaining a sale from the call makes it price worthy. One job will probably cover the costs of the livery and every call after that is a bonus.”


Professional wraps are categorised into three basic types; vinyl cut texts and logos (£300-£400), vinyl cut text and partial prints (£750-£1500), and fully printed wraps (£2500 - £3250). “It’s important to be careful where the wording and telephone numbers sit on the vehicle - going across doors can be especially tricky.”


Promoting the business while completing a delivery is more 18 Hot Tub & Swim Spa Scene HOT TUB LIVERY


cost and time effective for companies, and offers a long-term solution to marketing that may be out of fi nancial reach for smaller businesses. Whether fi rms are looking to dress their vans, or are in the business of applying livery, it offers a style of advertising which is fi rmly in the public eye and provides a more professional image for customers.


Although the days of livery in times of battle are long gone, the hot tub market can still reap the rewards of proudly posting colours as a major part of their promotional strategy. Vinyline Graphics


Hot Tubs Hampshire


Tel. 01744 661492 Tel. 01329 832294 www.vinyline.co.uk www.hottubshampshire.co.uk


ABOVE: Promoting your wares on location is a pragmatic approach to generating leads.


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