Hot Tub & Swim Spa Scene HOT TUB LIVERY
perfectly displayed in Top Gear. With the comedic trio competing in an endurance race, sponsored by fictitious biscuit company Larsen’s and Peniston Oil, it was only a matter time before the doors were opened to reveal two shorter, less appealing terms!
TOP GEAR GAFF
Steve enjoyed the joke - and would provide the service of a tactically placed logo for his own clients - but only if the customer is aware of the gaff. “Top Gear used livery to comical effect, but it is a genuine issue to avoid unfortunate mishaps. We use templates to show the client what the vehicle will look like before any print and production takes place.
“The client will sign off the agreed design and then we go into production. But, mistakes will and do happen, so we are glad to provide material for comical effect from time to time.” With possible lapses for things as simple as ‘Hot Water’ and
‘Pool’ proving potential banana skins for installations across the UK it is vital that all measures are taken to prevent the unfortunate event from coming to fruition.
PROFESSIONAL APPROACH Adam Cowles expects his business, Hot Tubs Hampshire, to start using vehicle wraps to promote their work in and around their territory and is already aware of the issues that can arise. “It’s important to be politically-correct,” says Adam. “It’s about the short-term effect of looking professional when the team arrives to do installations and advertising whilst we are getting about.”
Although Hot Tubs Hampshire currently have two vans in their fleet, Adam admits adding advertising is on the to-do list. “One of our staff just bought the kit to do wrap-around stickers on vehicles as a small business on the side, I’m considering letting him use my van as a guinea pig! “It’s vital to have cohesive adverts for brand awareness; to have
How to Wrap
Vehicles wraps can cost anything form £300 to £3,000 plus. Generally the process involves: REMOVAL
All removable bumpers, mirrors, grills etc. are taken off. PRIMING
The paintwork is cleaned thoroughly, removing grease and impurities.
APPLICATION
Vinyl is laid and conformed to the shape of the vehicle using a heat gun.
FINISHING
Bumpers and mirrors etc. are then re-attached over completed livery.
repetition and uniform design appearing in multiple places.” He adds: “It’s all about professional appearance when you’re at a customer location. Once it’s done it should last as long as the vehicle does without any on-going costs. You’d hope the advert would outlive the van!”
LIVERY LEADS
Though Adam points out another issue once the wrap is successfully completed: “You want to be sure you know how your staff behave whilst zipping about in your giant logo. You don’t want your advertising to be driven around by engineers with road rage.”
With a growing business, such a Hot Tubs Hampshire, marketability is vital element and Adam suggests: “Advertising is
ABOVE: Up to 3,000 people will see your mobile vehicle adverts each day. Hot Tub & Swim Spa Scene HOT TUB LIVERY 17
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