This page contains a Flash digital edition of a book.
PROJECT PROFILES


PROJECT PROFILE


PROMOTION


Director of sport and exercise Jim Aitken MBE, with elite student athlete Rhona Auckland and Precor’s Jonathan Griffiths A COMMITMENT TO EXCEL


Client: Edinburgh University Supplier: Precor


A


s one of the top universities in the world, the University of Edinburgh’s Centre for Sport and Exercise (CSE) continues to excel and ensure its members and guests have access to


the most technologically advanced fitness equipment. The centre recently benefited from one of the largest single site installations in Europe, with 102 pieces of Precor’s top of the range 885 series cardiovascular equipment being installed, bringing the total number of Precor CV machines to 145 across its Cardio, myGym and Circuit Gym facilities. Edinburgh is the first university in Europe to offer the


recently launched Precor Next-Generation Experience Series treadmills, with 45 units, as well as seven new Adaptive Motion Trainers (AMTs) to add to the 30 already on offer. In keeping with a strategic pledge and ongoing commitment


from the university to ensure members and guests have the ultimate workout experience, all units feature Preva networked fitness, Precor’s cloud-based software platform that incorporates a suite of tools to help both operators and exercisers achieve their set targets. “We continually seek to enhance member experience and provide the highest level


of facilities for our members and the community,” says Jim Aitken MBE, director of sport and exercise at the University of Edinburgh. “The refurbishment is core to our health and wellbeing advocacy and central to promoting Precor’s Preva networked fitness software, which helps our students and the lifelong community achieve their goals. It’s a fantastic training aid that monitors, educates and inspires, and everyone loves it.” He continues: “The increased number of treadmills


follows member feedback requesting additional units and demonstrates our belief in acting on their comments. Our installation of the new Precor Next-Generation Experience treadmills is one of the largest in Europe.” Additional refurbishment in the Cardio space included new


wiring to support network connectivity and a refreshed layout to provide more logical cardio kit clusters and member flow. To celebrate the refurbished facilities, a launch event was


held with an opening ceremony jointly conducted by Aitken, Precor marketing manager Jonathan Griffiths and elite student athlete Rhona Auckland, who recently became European U-23 cross country champion. They were joined by 102 members – reflecting the 102 latest CV pieces installed – who were the first to use the new equipment. Attendees were challenged to walk, run, stride or cycle as many metres as they could, with the aim of achieving 885 km (around 500 miles) between them, in acknowledgement of Precor’s top of the range 885 series. Members were inspired to participate with The Proclaimers’ song – I’m Gonna Be (500 miles) playing in the background. Details: www.precor.co.uk


82 Read Health Club Management online at healthclubmanagement.co.uk/digital July 2015 © Cybertrek 2015


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