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Fitness First launches HPC
Fitness First has refurbished a Melbourne club to trial a high performance club concept All members will be given a highly tailored
Fitness First launched a brand new concept club in Melbourne, Australia, in May. Progress- driven, science-based and results-focused, the High Performance Club will teach members to train like an athlete to get superior results. An AUS$1m (701,000, $802,000, £510,000)
refurbishment and rebrand of an existing club, the ethos behind it is that you don’t have to be genetically gifted to have the body of an athlete – you just have to train like one. Fitness First says this approach to fitness is a game changer and it has invested heavily in research, technology, expert advice and gym floor staff to deliver the concept.
programme which will be reassessed every 12 weeks. They can choose to train on their own, with a coach or in a group, or join a pro- league team and compete in a six-week season. Facilities include a MoveLab – which uses video technology for analyis – alongside Life Fitness cable-based equipment, a 20m sprint track, free weights, a high impact commando zone, five Olympic lifting dual cell cages by Iron Edge, treadmills and Woodway self- powered treadmills, a group cycling studio, group exercise studio and a stretch area. Details:
http://lei.sr?a=S7s8D
Equinox: Music to match yoga poses
Derek Beres – a yoga practitioner, DJ and music producer – has created a class called Flow Play for fitness company Equinox. The class
showcases
choreographed playlists designed to incorporate scientific
research and
understanding about how music and movement influence brain chemistry. Launching in October at
Equinox clubs in LA, New York, Chicago and Dallas, the class was developed following Beres’ experience of yoga teachers unknowingly mismatching songs to poses. For example, Beres says playing classical Indian music is too relaxing for flow classes, while mainstream music that people recognise takes them out
July 2015 © Cybertrek 2015 Equinox is applying science to music use in yoga classes
of the moment and back into their lives. “The goal is to empower teachers with some of that research and knowledge so they make the best possible use of the music,” he says. Details:
http://lei.sr?a=w7t3z
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