This page contains a Flash digital edition of a book.
LES MILLS PROMOTION


O FF TO A SMA R T S TA R T I


ndependent research shows that Les Mills licensed facilities have 500 more members per club than the global average. Average Group Exercise attendance at Les Mills licensed clubs is 33 per cent, with


top performers above 50 per cent. But does this translate in the real


world? Les Mills has been working with West Wood in Ireland and they’ve really seen the benefits. Here’s what Alan Leach, area general


manager had to say: “In 2008, before we really started to realise the potential of the Les Mills brand we were getting 3,700 people a week visiting our group exercise offer in our three clubs. In 2015, after building dedicated Les Mills studios, the average for all of 2015, is 6,443 people per week visiting group fitness; that’s a 74 per cent increase in attendance.


“Using a brand can push up attendance and membership numbers if it’s used correctly”


Real results


“In one of our clubs, which took the lead in driving Les Mills and making it the main focus for our product, weekly attendance for group fitness jumped from 1,650 in 2008 to 3,401 in 2015 - a 106 per cent increase in attendance. This club has also seen a 21 per cent


64 Read Health Club Management online at healthclubmanagement.co.uk/digital


reduction in attrition, and a 19 per cent increase in membership numbers. We put this down to the impact the Les Mills brand has had on our business.” Strength and weight training


drives 21 per cent of the total global group exercise attendance. Les Mills BODYPUMP™ focuses on low weight loads and high repetitions proving to be 29 per cent more effective than a heavier weight for fewer repetitions. So members get results, meaning they’re motivated and hang around longer. Leach continues: “We always quickly


introduce members to our Les Mills group fitness timetable and it makes such a difference. They love the social aspect of Les Mills. They meet other people before and after classes. They suddenly feel exercise can be part of their lifestyle. And all of this is what club


July 2015 © Cybertrek 2015


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92