PAYMENT SYSTEMS
Bryan O’Rourke CEO, Fitness Industry Technology Council
Mario Morger
Business development manager, GANTNER Electronics
Mobile payments like Apple Pay and Google Wallet greatly increase impulse spend
Modern health clubs use technology to create an environment that allows members to conduct their workout as conveniently as possible – fast-track smartcard access, networked fitness equipment that recognises members when they log on, and so on. In the past, operators relied
Bryan O’Rourke The era of data-driven health coaching is emerging
A plethora of technologies will revolutionise fitness and the health club industry and increase revenues per member through convenience, customisation and new services. Using mobile capabilities, delivering services via technology inside and outside the club, and implementing club-wide networked fitness are the top three. Mobile wallets like Apple Pay
and Google Wallet are becoming mainstream. Whether your members are booking and paying for a training session or ordering a smoothie, the ease of mobile transactions to enhance impulse buying and convenient transactions will be a great opportunity. A number of technology platforms
now provide on-demand health support and services. With data from wearables, video streaming
and the emergence of AI (artifi cial intelligence) apps, the era of health coaching is emerging – one example that integrates in-club engagement and outside activity. A host of new revenue streams will be created through such programmes that service clients in more convenient and effective ways to help them achieve their health goals. Finally, the era for big data is
approaching. Deeper insights into member data will enable clubs to personalise experiences and create new opportunities to service clients, improve retention and create new revenues. This will require the networking of all equipment, the installation of sensors – beacons – and tracking technologies like geolocation, which will all collect data and provide true insights into individual customer behaviours, needs and wants.
50 Read Health Club Management online at
healthclubmanagement.co.uk/digital
heavily on reception staff and personal trainers to boost their revenues, as personal contact was the key to success. Today, however, we spend differently from the way we did 50 or even fi ve years ago – and the difference starts with the way we use and trust technology. When members upload cash
onto their smart membership card, they can easily spend this money throughout the club – in a café, at a drinks station or on a personal training session. In addition to making it easy to spend money, keeping it simple and safe also eliminates problems of money handling in a facility. Most importantly, operators
should reward members for using their cashless payment system. Give them 10 per cent discount on all products and services for uploading £50 onto their membership card. In reality, rather than costing money, it will encourage spending and reduce operational costs.
July 2015 © Cybertrek 2015
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92