International news
Paltrow launches food take-out company
Gwyneth Paltrow and her diet and exercise mentor, Tracy Anderson, have created a food take-out company in the US: 3 Green Hearts. The company will offer juice, quinoa, kale ravioli and ‘frosting shots’ – a high nutrient liquified raw wheatgrass. “I’ve figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs – all the main allergens. It’s also about me being able to settle the inflammation fire that’s in so many bodies,” says Anderson. In the future, 3 Green Hearts may also offer green cleaning products and beauty items, the company has indicated. Details:
http://lei.sr?a=F6Q5e
EuropeActive signs co-operation pledge
EuropeActive has signed an “historic memorandum of co-operation” with UNI-Europa and the European Association of Sport Employers (EASE) to advance the position of social dialogue for the European fitness sector. EuropeActive has outlined its commitment to working closely with its social partners – employers and employees – to jointly develop solutions to be a driving force for the continued successful economic development of the fitness industry at a European level. Details:
http://lei.sr?a=h2c3u
Vivafit grows overseas reach with new markets
Portugese health club operator Vivafit is expanding its reach with the signing of the first franchised club in Taiwan, belonging to an American/Taiwanese couple. The 170sq m Taipei club is expected to be the first of a chain of some 150 Vivafit clubs in Taiwan. The first Vivafit also opened in Dubai in
June, at the city’s largest office building. The franchisee is a local businessman, but all of the staff will be recruited from Portgual. Meanwhile, there are plans to open 20 clubs in India within five years, with the second set to open in December. Vivafit now has clubs in Portugal, Spain,
India, Singapore, Indonesia, Abu Dhabi, Saudi Arabia, Oman, Uruguay and Dubai. Talks are ongoing in Bahrain, Kuwait and Qatar, with signings expected during this year. Details:
http://lei.sr?a=N6F6G
Go Health enters SA market
A health club chain launched in South Africa in May, with aims of having 40 clubs by 2019. Co-founded by former Virgin Active COO
Rory Sweetlove, the first GO Health club opened its doors on 15 May, at a shopping centre in Northwold. “GO Health’s mission is to be the model
21st century health club which inspires and empowers people to make exercise part of their everyday life,” says Sweetlove. When putting together this customer-
focused concept, the team asked themselves why health clubs had become so expensive, why there was so little choice, and why
members should pay for a pool hardly anyone used. The team has tried to respond to all of these questions at a competitive monthly price of R259 (£14, $21, 19) – a fraction of the cost of established, branded clubs. The concept includes Technogym fitness equipment, qualified wellness consultants and a bespoke fitness programme via a wellness key and app. There’s also a health bar offering super juices, smoothies, gluten-free muffins and salads. “Fitness is a holistic philosophy that should
stay with members beyond the club and follow them into their lives,” says Sweetlove. Details:
http://lei.sr?a=s5g2u
Go Health has entered the South African health club market as a low-cost player
Active design for Japanese airport The Tokyo Olympics look set to have a strong
Japanese architects are getting out of the blocks in terms of promoting active design ahead of the 2020 Tokyo Olympics, with Narita Airport’s newly-opened Terminal 3 centred around an indoor running track.
theme of active design, with London-based architects Arup set to masterplan the Games. The cycling helmet-shaped Olympic Stadium has been masterminded by Zaha Hadid, and several other wellness-related facilities are also in the pipeline. Tokyo-based creative lab
Tokyo airport theme is ‘physical activity meets economy’ 24 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Party led the innovative airport project, which sees a colour- coded circuit of running lanes to help passengers navigate the terminal. There are no moving walkways in the terminal. Party chief creative officer Naoki Ito says the aim is to promote activity in a playful manner. The lack of expensive walkways and illuminated signage has halved the cost of the terminal. Details:
http://lei.sr?a=q5s6c
July 2015 © Cybertrek 2015
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