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Youth inactivity a ‘time-bomb’


énergie Group teams up with The Terminator


Fitness hero Arnold Schwarzenegger


énergie Group has secured an exclusive tie-up with one of the most anticipated box office films of 2015: Terminator Genisys. The UK fitness franchise has been


ukactive is calling for primary schools to test pupils’ fitness as they do maths and English


Only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day, according to a landmark ukactive report lifting the lid on youth inactivity. The Generation Inactive report examines the extent of inactivity in schools and warns that children will remain a ‘ticking time-bomb’ for the NHS if decisive action is not taken. With the health service needing to make extra savings of £8.2bn a year by 2020, the report cites government figures estimating the direct and indirect costs of inactivity in the UK to be £20bn a year. Freedom of Information (FOI) requests by ukactive revealed that less than


half of schools surveyed (43 per cent) record the length of time children actually spend being physically active in PE lessons. As a result, the body is calling for primary schools to test pupils’ fitness – much like they are tested in subjects like maths and English – to ensure children are meeting basic guidelines. “The focus should be on ensuring that


children are given all the necessary support to achieve the 60 minutes of daily activity recommended in the Chief Medical Officer’s guidelines,” said ukactive chair Baroness Tanni Grey-Thompson.


Details: http://lei.sr?a=f7T6r Boutiques to shake up sector: Algar


Boutique fitness studios pose a significant threat to traditional gyms, which have taken their eye off the needs of consumers, warns fitness industry analyst Ray Algar. Established brands such as


Fitness First, Sports Direct Fitness and Virgin Active should be taking note of their highly-compelling rivals, says Algar in the 2015 UK Boutique Fitness Studio report. The report observes that boutique studios are becoming the drivers of overall market growth as they can command hourly fees of up to £30, build loyal communities, are attractive to investors and cannot simply be replicated or priced out by big brands. Algar says the growing number of boutique studios in the UK must


July 2015 © Cybertrek 2015 Xercise4Less CEO Jon Wright Ray Algar has examined the boutique fitness market


now look to the US, where initial successes have been converted into thriving businesses on the back of a solid business model. For a full report, please see page 44. Details: http://lei.sr?a=e8v8m


Xercise4Less is to launch a new £1.5m gym in already-crowded Milton Keynes as it seeks to steal a march on low-cost rivals. The company has plans for a 44,000sq ft (4,088sq m) club to open in August, directly opposite the site of its rival Pure Gym. Elsewhere, Milton Keynes already hosts a low-cost Kiss Gym and a Gym Group club, while Fit4Less (whose parent énergie Group is headquartered in Milton Keynes) recently closed its site in the town. The new club will see Matrix supply equipment for more than 600 stations. Details: http://lei.sr?a=6X7M9


Read Health Club Management online at healthclubmanagement.co.uk/digital 15


confirmed as the official fitness partner by Paramount Pictures to promote the latest Terminator film – starring fitness legend Arnold Schwarzenegger. The deal will


see a ‘Terminator


takeover’ at 70 clubs within the énergie Group’s estate, including point-of-sale, website and social media takeovers. Details: http://lei.sr?a=d2P6g


Xercise4Less wages war on budget rivals in MK


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