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Had the Pure Gym/Gym Group merger gone ahead, the combined companies would have ranked third in Europe for members Revenue ranking


While budget operators strengthened their positions in the membership rankings, the revenue rankings are once again led by the major premium operators. Virgin Active, part of Richard Branson’s Virgin Group, remains the revenue leader with an estimated €498m in revenues across Europe, despite the sale of nine British facilities to fellow top 10 operator Nuffield Health in August 2014. Virgin Active is among the market leaders in Italy and the UK and also operates clubs in Spain and Portugal. Another premium operator, UK-based David Lloyd Leisure


(DLL), is second in terms of revenues (€403m) and fi fth in terms of membership (450,000). DLL operates 86 clubs in the UK and a total of 10 facilities in the Netherlands, Belgium, Spain and Ireland. Health & Fitness Nordic – which operates clubs in Sweden,


Norway and Finland under the SATS ELIXIA, Fresh Fitness and Metropolis brands – comes in third in the revenue ranking with €363m, while also ranking fourth in terms of membership with 487,000 members across 188 clubs. Fitness First and INJOY are present in the revenue top 10 list.


While Fitness First’s club business declined slightly in 2014, the company entered the growing online fi tness market through the acquisition of NewMoove last November. Meanwhile INJOY operates in the premium market; a 30 per cent share in the company was acquired last year by fellow top 10 operator Migros, the Swiss retailer which has the largest per-member revenues of any major operator at €1,000 annually.


July 2015 © Cybertrek 2015


FIGURE 2 Total membership, membership growth and penetration rate of top 10 European fitness markets (2014)


12% 10% 8% 6% 4% 2% 0%


-2%


2% 4% 6% 8% 10% 12% 14% 16% 18% Penetration rate (% of total population)


Above-average growth markets Below-average growth markets


General note: Bubble sizes correspond with total membership 1


As no Russian market data as of 2013 is available, the change in membership is stated as 0%


Source: European Health and Fitness Market Report 2015 (EuropeActive/Deloitte) Read Health Club Management online at healthclubmanagement.co.uk/digital 75


Membership growth Turkey


Poland Spain Germany


Average growth top 10


markets France United Kingdom Russia1 Italy Sweden Netherlands


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