This page contains a Flash digital edition of a book.
MYZONE is looking to embed sensors into sports bras and clothing Dave Wright


MYZONE: CEO Training at any intensity without available data is like driving your car without a dashboard. Heart rate data brings that knowledge to the forefront. Credibility and data capture will be the focus going forward.


Technology has moved on from being accelerometer-based, but even wrist-mounted heart rate monitors are not 100 per cent accurate – they use optical blood flow, shining a light through the wrist, and thus can’t accurately measure activities where the wrist moves erratically, such as functional training. The issue the industry faces is that we need an accurate way


of measuring heart rate data that’s both frictionless and credible. At the moment, technology doesn’t tend to tick both boxes, but it won’t take long before a chip is embedded into the skin to


transmit data wirelessly. MYZONE is currently working with sports bra manufacturers such as Purelime, Victoria’s Secret and Clothing Plus to look at embedding sensors into the clothing: the MYZONE module would merely button onto the garment. Wearable technology will give the NHS the ability to collate


data in a frictionless manner and align with the CMO guidelines, which are based on intensity that can only be measured as a percentage of your maximum heart rate. Upskilling is needed to make the most of this opportunity,


as currently there are some common misconceptions – for example, people need to know that fi tness is not determined by your maximum heart rate but by your resting heart rate and how quickly you recover after activity.


Simon Bateman “Instructors will


have to be confi dent in interpreting data and conveying it to clients in an


understandable way” July 2015 © Cybertrek 2015


HIIT Gym: MD Devices are set to become less obtrusive, so people won’t even notice they’re wearing them. One of the big pushes will be on making heart rate technology more accurate, as well as integrating with people’s daily lives so health clubs get a more holistic view of what their clients are doing away from the gym. To do this, devices need to become


easier to wear: there’s still evidence that, after the initial novelty, people get bored of wearing them and they end up in a drawer. But before long, heart rate monitors will become widely available in clothing, or as stickers on the skin. At this point, health clubs need to make sure they’re geared up


for the changes the technology will bring. The key to success will be how well gym instructors can interpret the results. They will have to upskill and be confi dent in interpreting data and conveying it to clients in an understandable way. Instructors will need to evolve into


wellness coaches, becoming more involved in people’s lives and what they’re doing outside of the gym, and using this information to help them get better results. They will need to spend more time with clients, building trust and being more proactive about helping them work towards their goals, identifying necessary lifestyle changes and imparting nutritional advice.


Read Health Club Management online at healthclubmanagement.co.uk/digital 55


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92