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Welcome to HEALTH CLUB MANAGEMENT


Health Club Management is IHRSA’s European Strategic Media Partner


p32 A South African filmmaker is using community yoga classes to transform hundreds of lives in the townships


p54 Time to take it up a beat? We ask the experts for their views on how clubs might embrace heart rate training


03 Editor’s letter When it comes to member feedback, operators must focus not only on addressing the negative, but on fully maximising the positive, says Kate Cracknell


08 People profiles We speak to cyclist and Olympic gold medallist Laura Trott, Run2Work founder Gordon Lott and Sharon Cook from the design team behind The Third Age Suit


12 Letters Technology is changing fitness, but tracking activity in isolation won’t motivate people to stay active, says David Langridge of Fitness First


14 News round-up Pure Gym acquires LA fitness, Asda to launch functional studio concept, Nuffield teams up with Microsoft, payasUgym appoints head of brand


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24 International news Fitness First’s High Performance Centre in Australia, and Japanese airport to feature running track


26 IHRSA update The IHRSA Global 25 presents details of the leading 25 health club operators around the world


28 ukactive update ukactive executive director Steven Ward outlines the organisation’s campaign to get Parliament active


29 Diary dates This month will see FitPro Live taking place in London, UK


32 Interview Township Yogi Elle Matthews, founder of the Township Yogi Project, talks to Kate Cracknell about how the non-profit is changing lives through yoga


Read Health Club Management online at healthclubmanagement.co.uk/digital


38 What do one million members say? How can member feedback be gathered and used by the fitness industry to refine its offering? Jon Nasta reports


44 Paying for expertise Ray Algar reports on the rise of the small but perfectly formed boutique fitness operations, and considers the factors behind their success


48 Easy does it The easier it is to pay, the more we spend. So how is technology like online wallets and SMS payments impacting the fitness industry?


54 Take it up a beat With operators like Orangetheory Fitness putting heart rate training at the core of their offering, we ask our panel of experts where they think the new technology will take us


July 2015 © Cybertrek 2015


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