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health club management Public Affairs Media Partner VANGUARD


July 2015


p62 ClassPass CEO Payal Kadakia on capturing New Yorkers’ attention, and the brand’s expansion worldwide


p66 Driving retention by creating vocal brand fans


58 Fitness-kit.net special Finger on the pulse Is it time your operation embraced heart rate training? We look at some of the exciting new products in this growing area


60 Fitness-kit.net special Training for life What are the hot products in functional training? We round up some of the latest launches


62 Pick ’n’ mix ClassPass targets those who want to cherry pick the classes they attend. Co-founder Payal Kadakia talks about its swift rise to success and expansion beyond New York


66 Retention 3.0 The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports


July 2015 © Cybertrek 2015


p38 Feedback: Your most valuable retention tool


72 Follow the leader According to new research by Deloitte, 86 per cent of UK organisations face leadership issues. Mark Bowden reports


74 Fitness on the rise The European fitness market continues its strong growth, according to the latest EuropeActive/ Deloitte market report for 2015


78 SIBEC: Ask the experts We report on some of the pressing issues raised during ‘Question Time’ at this year’s SIBEC UK


80 Supplier showcase A spotlight on projects by Precor, Wattbike and Physical Company


90 The right dose Two studies shed light on exercise guidelines, highlighting how much activity and what intensity is best


Reader services


Digital turning pages See Health Club Management online healthclubmanagement.co.uk/digital


News & jobs For jobs and news visit the Health Club Management website at healthclubmanagement.co.uk


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Buyers’ guide For suppliers of products and services in the health club and spa markets, turn to p86


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by www.cfm.net www.brightlime.com Phone: 0115 777 3333 86 Read Health Club Management online at healthclubmanagement.co.uk/digital July 2015 © Cybertrek 2015


Read Health Club Management online at healthclubmanagement.co.uk/digital


5


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