health club management Public Affairs Media Partner VANGUARD
July 2015
p62 ClassPass CEO Payal Kadakia on capturing New Yorkers’ attention, and the brand’s expansion worldwide
p66 Driving retention by creating vocal brand fans
58
Fitness-kit.net special Finger on the pulse Is it time your operation embraced heart rate training? We look at some of the exciting new products in this growing area
60
Fitness-kit.net special Training for life What are the hot products in functional training? We round up some of the latest launches
62 Pick ’n’ mix ClassPass targets those who want to cherry pick the classes they attend. Co-founder Payal Kadakia talks about its swift rise to success and expansion beyond New York
66 Retention 3.0 The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports
July 2015 © Cybertrek 2015
p38 Feedback: Your most valuable retention tool
72 Follow the leader According to new research by Deloitte, 86 per cent of UK organisations face leadership issues. Mark Bowden reports
74 Fitness on the rise The European fitness market continues its strong growth, according to the latest EuropeActive/ Deloitte market report for 2015
78 SIBEC: Ask the experts We report on some of the pressing issues raised during ‘Question Time’ at this year’s SIBEC UK
80 Supplier showcase A spotlight on projects by Precor, Wattbike and Physical Company
90 The right dose Two studies shed light on exercise guidelines, highlighting how much activity and what intensity is best
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