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Steve Shaw has been named group account director at Precor as part of a new-look sales team at the fitness supplier. Following sales director Jez Whitling’s recent


departure after nearly 16 years at the helm, the company is reorganising its sales team and looking to make several new additions. A spokesperson told Health Club


Management that Shaw’s promotion will see him perform a different role from Whitling (who has become MD of Intenza Fitness UK), with Precor still recruiting for an overall head of UK position and a field sales manager. Shaw, who has been with Precor since


2007, said of his new role: “The Precor UK sales team are extremely experienced and I’m looking forward to working with the group to continue to grow and manage the business. “Precor continues to be at the forefront


of innovation and we’re privileged to be able to provide operators with high quality, technologically advanced equipment to enhance business needs and help achieve their goals.” Meanwhile, Rachell Crew has


Shaw has been with Precor since 2007


joined Precor as sales consultant for the UK central region. Formerly at Technogym, Crew has gained valuable knowledge across all areas of the fitness industry during nearly 20 years in the business, having worked in various capacities at Alliance Leisure, PTE and as a fitness manager and instructor at various gyms. Details: http://lei.sr?a=B5M3x


Muench to step down as IHRSA Europe director


Hans Muench has announced he will leave his position as IHRSA’s director of Europe from 1 February 2016 to pursue other opportunities. Over the coming months, Muench will


continue working with IHRSA on further development and implementation of a European strategic plan that he spearheaded last year, as well as overseeing preparations for the 2015 IHRSA European Congress in Marseille.


“With his entrepreneurial spirit, strategic planning ability, and depth and breadth of experience in the fitness industry, Hans has played a key part in shaping IHRSA’s role in Europe,” said Joe Moore, president and CEO of IHRSA. “We’re pleased that he will continue to work with us over the next several months on strategic planning.” Details: http://lei.sr?a=X4t6v


Alvarez is a seasoned marketer


PayasUgym has named Alejandra Alvarez its new head of brand, as the gym pass provider bids to make a transition from pure online lead generation to becoming “a more holistic health and fitness brand”. Fitness fanatic Alvarez has been an instructor of Les Mills classes such as Bodypump and RPM for the past eight years and has gained first-hand experience through teaching eight classes a week. In addition, she’s a seasoned marketing


professional, having spent the past decade in senior roles at P&G and Energizer. “I’m delighted to be joining the


payasUgym team, where my two passions meet,” said Alvarez. “Our job is to add value by deeply understanding the goals of customers and fitness providers.” Details: http://lei.sr?a=p3p5v


www.healthclubmanagement.co.uk Edited by Jak Phillips Email: jakphillips@leisuremedia.com


Precor promotes Steve Shaw


PayasUgym appoints new head of brand


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