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firstquarterranges Spin Master

01628 535 000 | Based on the series of books and subsequent film How to Train Your Dragon, and following the success of the TV series shown on satellite and terrestrial channels during 2013, Spin Master’s DreamWorks Dragons range will enjoy an increased offering for 2014. Pocket money-priced items include Hatching Dragons, eggs which fizz in water to reveal mini collectable baby dragons, and a range of Basic Plush Dragon Buddies which sits alongside a larger Plush Toothless. Mini Dragons and Action Dragons will be enhanced with more Dragon

characters, whilst the new Real Flying Toothless is an outdoor flying Dragon, which is cranked by its tail then released by the push of a button to fly up to 150ft, at a height of up to 50ft. The popular Giant Fire Breathing Toothless and Transforming Shield will be carried forward into Spring. The range will expand with the introduction of a movie line which will hit

shelves at the end of May in time for the second film launch in July 2014. The second season of the hit TV series Dragons: Defenders of Berk will be aired on Cartoon Network in the Spring and also supported by PR and marketing activity throughout 2014. For Spring 2014 there are three non-RC-powered Air Hogs planes. The Titan stunt glider has a 1.2m wingspan which can fly 150ft, and the battery-powered Zipwing with a 22” wingspan is available in three colours. Both gliders come flat- packed and delivered in display units. The popular Stomp Plane assortment will be available in new colours and continue in Spring, featuring the Stomp Rocket and the Jet Shot Blaster. The new Spy Gear TV items will be launching in Spring. The Spy Pen is disguised as an everyday working pen which records and plays back audio, and has a red ‘laser’ for locating and seeing in the dark. The Spy Video Glasses have a camera built into the glasses frame, and once activated they record 20 minutes of video with sound and capture up to 2,000 images in high-resolution.

Esdevium Games

01420 593 593 | Esdevium will add to its range of Disney-licensed games with the launch of a brand new Sofia the First game for Spring/ Summer 2014. The franchise

now has its own board game in the shape of the Sofia the First Magical Tea Time Game: a pretend-play game of sharing, matching and collecting for 2-4 players aged three and above. Players sit down for tea with Princess Sofia and take it in turns to pour the teapot for their friends, changing the colour in their cups. Players then take a treat that matches their colour from the Good Fairies serving platters if they can and continue until they are all gone. The winner is the player who has managed to collect the most treats by the end of the game. The Sofia the First Magical Tea Time Game will be available

throughout 2014 and exclusive to Esdevium. It complements existing Disney titles which include the Jake and the Never Land Pirates – Who Shook Hook game and the Doc McStuffins Sharing is Caring Dominoes game, as well as a number of Disney Princess titles. Esdevium will provide year-round marketing support for Sofia, including TV advertising and a comprehensive PR campaign.

70 Toyworld


08458 739 380 | Sambro will continue to launch ranges for hot UK licences throughout 2014, and the beginning of the year will see new additions to Sambro’s expanding portfolio. The Teenage Mutant Ninja Turtles film will be released in early 2014 and Sambro will continue to add more products to its TMNT collection. Licensed art and craft and stationery items will be introduced to coincide with the film launch. WWE remains a popular boy’s licence and

Sambro will launch a range of scooters and skateboards including three-wheeled pre-school scooters and micro scooters for Spring/Summer. Sambro is the sole UK distributor of the multi-

award-winning Sweet Art range. Sweet Art is an edible art and craft product that allows children to create a range of shapes, figures and sweets from a sweet edible dough. With assorted flavours and colours, kids are encouraged to use the modelling tools, cookie cutters, rolling pins and more to create their own treats. Sambro will introduce a full collection of Sofia the

First art and craft products as well as backpacks. The company will also launch a range of Disney novelty toys to complement new and existing character lines. Sambro’s new Nerf action games and

Transformers range of action games and art and craft will be launched to coincide with the brand new Transformers 4 film out in 2014. Sambro is also developing a line of New

York Yankees products; new products based on the iconic Major League Baseball team will include stationery and bags.

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