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FRESH THIS MONTH: Each month Fresh sets out to find the latest products that


will have toy retailers reaching for the phone. In November we have new releases from: Character Options, Flying Toys, BigJigs Toys, Esdevium Games and Curioo.


Disney Princess Palace Pets make dreams come true


01616 339 800 | www.character-online.co.uk Inspired by the Disney Princesses love for animals, Character Options is launching the Disney Princess Palace Pets collection featuring figures, plush and playsets. Disney Princess Palace Pets were first introduced in the free Disney


Princess Palace Pets iOS app from Disney Publishing Worldwide, which launched in June 2013 and reached more than 1m downloads in its first seven weeks. The launch of the toy collection resulted in strong retail sales from the first week. The app tells the story of how the Palace Pets met their Disney Princess characters and the pets can be virtually groomed, washed, brushed, accessorised and treated to snacks by users. Each pet has been created with an owner in mind, such as Cinderella’s


puppy Pumpkin, Sleeping Beauty’s kitten Beauty, Snow White’s bunny Berry, Belle’s puppy Teacup, and the Little Mermaid’s kitten Treasure. The Spring/Summer toy range will include Furry Tail Friend Figures,


Primp and Pamper Pony Playsets, and Talking and Singing Pets, which will further the impact of Disney’s latest four-legged characters. Character will support with a heavyweight TV campaign and PR


targeting girls’ press and parents. The overall aim will be to extend girls’ love of Disney Princesses to their new friends. In addition, a dedicated Palace Pets magazine is planned, plus features in the Disney Princess magazine to extend awareness. Jerry Healy, Character Options marketing director, commented:


“This new range of Disney Princess Palace Pets has already been a huge success in the US and will create a bigger fan base over here in the UK, too.”


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