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industrymoves


Playmobil UK has hired Uffe Kloster as its new commercial director to head up the UK operation. Uffe is originally from Denmark and has extensive experience and a proven track record in the European toy business. Fluent in five languages, Uffe has worked as managing director in Denmark, Germany, Spain and the UK. He brings cultural and professional expertise to further develop Playmobil in a highly competitive market. Uffe will succeed Graham Brennan who, after 13 years at the business, is leaving to become UK managing director of Epoch Making Toys UK.


Following the appointment of Paul Fogarty as managing director to head up a newly- established UK office, K’Nex Brands has further strengthened the team with the addition of Alison Hubbard as head of marketing. Alison brings with her a wealth of toy marketing experience gained working at leading names such as Mattel, Tomy and Famosa. Alison took up her position in October as the company works towards a re-launch of the popular construction brand in January 2014.


GP Flair has announced the promotion of sales director Nicola Bergot to the role of commercial director for the company. As one of the original members of Flair, Nicola joined the company in 2000 and since that time has focused on her role as sales director. The new role will see her remain as head of sales whilst further supporting Simon Hedge, managing director, by taking on wider general management responsibilities. Simon Hedge commented: “This well- deserved appointment reflects the very significant contribution that Nicola has made to the growing success of GP Flair. Her new role will give me the support I need in my position as managing director and will see her representing the company on the highest level.” Nicola added: “I am really thrilled to be taking up the position of commercial director of GP Flair. I am also delighted to be able to extend the support I can give to Simon and the Giochi Preziosi Group as a whole.”


arena to the company. Previously, Keely worked for J R Large Sales and Marketing Limited. During this time, she oversaw sales for a breadth of leading toy companies including Flair Leisure Products, Schleich UK, Worlds Apart, VTech and Golden Bear Toys. Keely has established her own sales agency business, KAL Sales, within the past two years and is now active in her new role. She will be responsible for driving market penetration in the South East territory by consolidating existing relationships and building new ones with all toy and gift retail outlets.


online, develop the VTech Club and implement an aligned social media strategy. Prosser previously worked at Imagine Cruising, one of the UK’s independent cruise specialists.


Dragon-i has welcomed Alex Saussol as its new sales and marketing


manager based in its Hong Kong office. Alex will head up all the sales and marketing in Europe for Dragon-i. Alex is 25 years old, gained an MBA in marketing in Paris, and recently completed an internship at Hamleys in London.


Sabine Dix has joined Trends UK as national account manager. Sabine brings a wealth of experience from within the toy industry, having previously worked with Spin Master, Tomy and MGA,


managing a number of key accounts.


Hy-Pro International has confirmed two key appointments to its UK sales team, Adrian Mayes and Liz O’Shea. Adrian Mayes has joined the sporting goods business as a national account manager. He arrives with a wealth of experience in the sports/toy industry, including roles at Smoby, Football Mania and Golden Bear. Meanwhile, Liz O’Shea has re-joined Hy-Pro as a national account manager. She has previously worked at DNC UK on licensed kid’s category (Disney, Marvel and Angry Birds) and OEM projects.


Jumbo Games has appointed Keely Large as its new area sales agent for the South East region. Keely brings eight years experience in the toy sales


Mookie has announced the


VTech has strengthened its marketing team with the appointment of Andrew Welch and Carla Prosser. Welch joins as senior brand manager and will


be working on InnoTab, Switch & Go Dinos and Pre-school electronic learning toy brands. Welch has 10 years’ toy experience and previously worked at Bandai as senior product manager working on boys’ action brands, most recently focusing on Power Rangers. Prosser joins VTech as digital marketing manager and joins VTech with 10 years’ digital experience, having most recently worked in the travel sector. Her role will be to expand the company presence


appointment of Stuart Picton as head of marketing. Stuart brings with him years of experience in the toy trade gained at Lego and Spin Master. Furthermore, he brings passion and a drive to challenge and innovate to propel Mookie forward. Stuart said: “I am thrilled to be joining Mookie at such an exciting time for the company as it looks to grow its brands and licensing portfolio and expand into new categories.”


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