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licensingworld


Golden Bear announces Volkswagen deal


Golden Bear has announced a new deal, brokered by IMG, that sees Volkswagen added to its portfolio with the rights to develop and produce the toys in the UK for the next three years. Launching at London Toy Fair, the toys will be available at retail


in Autumn 2014 in the UK, with the option to roll out the collection worldwide. The range will consist of custom-styled pre-school vehicles, designed for children aged 3-6 years, including the iconic Volkswagen Beetle and Campervans that incorporate the classic styling of the heritage brand. Barry Hughes, commercial director of Golden Bear, said: “It is with


great pride that we add the Volkswagen name to our collection of brands. Golden Bear specialises in the design of completely new toy collections and the addition of Volkswagen to our other world-class brands such as JCB and BMW Mini further strengthens our position in the market as one of the leading and most forward-thinking manufacturers of toys for younger children.”


CBeebies Land to launch at Alton Towers


IMC Toys appointed global toy partner for Invizimals


Sony Computer Entertainment Europe (SCEE) has awarded IMC Toys the global master toy licence for its videogame franchise Invizimals. Barcelona-based


IMC Toys will launch the fi rst Invizimals toy range in key European markets including the UK, Spain, Italy, Germany, France and Portugal from Spring 2014. Augmented Reality, which is a key feature of the videogames and the upcoming Invizimals TV series, will also be integrated into the new range to bring the toys to life in line with the brand’s core USP. Hero products include the Alliance Base and Temple of Light playsets, which are equipped with traps and secret compartments for kids to re-enact high-octane arena combat. IMC Toys will also be launching a range of action fi gure packs, blind bag collectable fi gures and a Z-Comm wrist watch that features fl ashing lights and sounds from the original video-game. David Evans, European licensing manager, Sony Computer Entertainment


BBC Worldwide and Merlin Entertainments have joined to launch CBeebies Land in Spring 2014. The experience will be the fi rst of its kind in the UK and will be Alton Towers’ fi rst and only single- branded area. The planned fi ve-acre site within the resort will include rides, immersive play areas, live experiences, character appearances and will be a safe and fun environment for pre-schoolers to play and learn. The area will be updated frequently with new content, while a seasonal programme of events will run alongside the main attractions.


Saban Brands expands European operations


Europe, said: “There was a real meeting of minds with IMC Toys and we’re confi dent they are the perfect partner to spearhead the licensing drive for Invizimals. IMC Toys clearly shared our vision for the brand and we recognised that their passion, energy and retail expertise would culminate in a toy line that embraces the very special attributes of Invizimals. We can’t wait to see the fi nished product.” Terry Crew, managing director for IMC Toys UK, added: “The Invizimals game is groundbreaking in terms of its technical innovation and to refl ect those qualities we’ve developed a toy range with a host of interactive special features to fi re the imaginations of young Invizimals fans.”


Sega announces licensing opportunities for Football Manager


The new London offi ce will serve as Saban Brands’ primary location to support the growth of its UK and European business for its core brands. Gustavo Antonioni will be adding additional staff to support the company’s brand activities across the region as managing director of consumer products Europe. In this newly created role, Antonioni will report to Kirk Bloomgarden, SVP of global consumer products. Antonioni has joined Saban Brands with more than 18 years in


the fi lm studio business, having held senior positions at companies including ITV, Warner Bros., Sony and Marvel. Kirk said: “We are thrilled to have our new London offi ce open to support our ongoing efforts of global expansion. Gustavo brings proven experience and results in executing brand extensions and high visibility marketing-led promotions for both theatrical and television-based properties. His expertise is a perfect fi t to Saban Brands’ omni-channel approach to brand-building, and we’re pleased to have him on board.”


20 Licensingworld


Sega is looking to licence the Football Manager brand across apparel, accessories, publishing, gift and novelty items, as well as in licensed promotions. Coinciding with the launch of Football Manager 2014 on October 31st 2013 and Football Manager Classic 2014 for PS Vita, launching at a later date, the series has enjoyed good critical and commercial success. Miles Jacobson, studio director for Sports Interactive, said: “To our fan base


Football Manager is much more than just a game, it’s a large part of their lives, and as the sales of shirts from the Football League clubs we’ve sponsored over the past few years have shown, there is huge demand for the right goods bearing the Football Manager brand.” Sissel Henno, head of brand licensing, Sega, added: “We look forward to


working with interested parties to create a vibrant and comprehensive licensing programme for this globally recognised brand, which we are sure will replicate the success of our Sonic licensed product portfolio.” Egmont UK has acquired publishing rights in the UK & Eire, Australia and New


Zealand. The company launched an All About Sonic the Hedgehog magazine last month, and will release a range of books in May 2014 aimed at children 6-10 years old.


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