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Toyfairs


Birmingham in the Spring time


S


pring Fair International offers retailers a chance to kickstart the 2014 buying season by browsing over 300,000 new products. Over 68,000 visitors attended this year’s show, with a total of £2.6b spent as a direct result.


A treasure trove for independent retailers in


search of traditional toys and children’s gifts, this important sector of Spring Fair will be home to a wide variety of products, including: traditional, wooden and educational toys, games and puzzles, plush toys, crafting items and activity sets, dolls, puppets, boys toys and gadgets, character-licensed products, and other unusual gifts for children. 220 exhibitors had already booked into Hall 3 at the time of going to press, with more anticipated between now and the exhibition opening in February. Retailers looking to pick up social media tips, find out about setting up an online store and creative ways of displaying their merchandise should take a look at Spring Fair International’s series of business seminars, the details of which


will be announced shortly. Along with its toy selection Spring Fair will offer


cross-over buying opportunities with 13 different product categories to shop from, including a huge variety of general giftware, greetings cards and gift wrap.


The Party Show is another highlight for many


toy retailers, with the large-scale Party Show Stage providing a central feature for Hall 3. Dress- up and partyware suppliers will be involved in The Party Show, with Rubies, In Character and Rasta Imposta sponsoring The Stage, a place for companies to show off their latest costume designs and accessories to the trade. Following another successful outing at Spring


Fair 2013, The Licensing Lounge will return in force, with sponsorship from Warner Bros., Penguin Books and the British Museum already confirmed. Amy Fiddy, Children’s Gifts, Toys & Gadgets manager, commented: “I am delighted with the wide selection of children’s gifts and toy suppliers we already have booked into Spring Fair 2014. We


The first in line T


he next HKTDC Hong Kong Toys and Games Fair will see the show celebrating its 40th anniversary. The show is Asia’s largest fair of its kind with international representation at every level, which all adds together


to make it a focal point for global trading. 2013’s fair featured 1,902 exhibitors from 41


countries and regions, and welcomed 39,000 buyers from 126 countries and regions. For 2014, Smart-Tech Toys has been created as a new theme zone to reflect the digital revolution, which has, among other innovations, brought us into the tablet era. Also new for 2014 is the Therapy Toys and Silver Generation Toys Display, showcasing toys that help children release stress. These include toys and games that stimulate senses as well as training up cognitive, physical, social and emotional skills. The Brand Name Gallery will gather together exhibitors of branded toys and games. In 2013, 76 exhibitors showed 122 world-class brands. For launching new products, unveiling new


Gallery and Kidult World are to return in 2014 on an even larger scale than before, with a wider range of products on show. Exhibitors will also be able to enter their products in the Hong Kong Toys and Baby


Children’s Gifts, Toys & Gadgets will once again occupy Hall 3 of The NEC, in Birmingham, for the next edition of Spring Fair International.


have some fantastic new companies showing and have also noticed an increase in international suppliers which is promising. We know that buyers love to see new exhibitors and products at the show every year so we have worked hard to secure these new brands. Spring Fair 2014 will be an excellent platform for the toy industry to showcase their new and best-selling products to the gift market.” For more information and to register for free, visit the website: www.springfair.com.


Amy Fiddy


Toy World takes a quick look at 2014’s Hong Kong Toys and Games Fair.


models, showing new collections, the Brand Name Gallery has proved its popularity, and is an ideal platform for buyers to source high quality branded products. Kidult World has become another one of the major attractions of the fair after its debut in 2013. It houses exhibitors offering products which are as attractive to adults as to children. These can include hobby goods, magic items, vehicles, mechanical toys and action figures, and the hugely popular collectable toys and figures which appeal to all age groups. Both the Brand Name


Products Award, which recognises excellence in design, eco-friendliness and creativity. The guaranteed media coverage and a fairground display of entries will add increased exposure for the products entered. The seminar programme and the Hong Kong


Toys Industry Conference will allow attendees to keep their knowledge up-to-date and expand their circle of international contacts.


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