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firstquarterranges Mattel

01628 500 000 | The Fisher- Price babygear and newborn ranges introduce the Sit-Me-Up Floor Seat and First Steps Jumperoo. The Rainforest theme also continues with new products, while the Kick ‘n Play Piano Gym remains a

key focus with the launch of a new pink design. The Fisher-Price Laugh & Learn collection sees new introductions including the

Sort n’ Learn Lunchbox and Sing-a-long Med Kit. For Pre-school, the Little People Fun Sounds Farm and Happy Sounds Home continue to be the key product focus, with the addition of new character and vehicle assortments. The new Imaginext Space range featuring a Space Shuttle playset, vehicles and figures hits the shelves, while the Batcave remains a key focus alongside a new Motorised Batmobile in the DC Superfriends offering. Fisher-Price’s Thomas & Friends collection sees the introduction of new Take n’

Play characters and the Spills & Thrills on Sodor playset. Pre-School welcomes new launches including the Thomas’ My First Delivery playset and continues to focus on key product RC Thomas, while the TrackMaster range expands with Track Packs and Cranky’s Spinning Cargo playset. The core Disney licence ranges Mickey Mouse Clubhouse, Minnie Mouse and

Jake and the Never Land Pirates, continue to grow with the introduction of new figures and playsets. There will be a new vehicle scale for Octonauts as the Gups become mini collectables, while Dora The Explorer and Bubble Guppies also welcome new Spring launches. In 2014, Barbie will launch new products supported by integrated marketing

programmes. Barbie will introduce the brand communication message of ‘Anything is Possible’, as the brand lets girls imagine themselves as a mermaid, movie star, fairy, fashionista, princess or a president. Spring 2014 sees the launch of Barbie’s Style Club. Barbie Life in the Dreamhouse brings Barbie’s story to life with new additions to the family range, including Chelsea & Friends Clubhouse. Barbie Potty Training Pets expands the pet play collection, and February sees the release of Barbie’s new movie, Barbie the Pearl Princess and supporting toy and consumer products line. With new content, the Spring line-up for Monster High includes the Hauntlywood dolls and accessories from new entertainment title Frights, Camera, Action. Monster High introduces girls to Jane Boolittle and the pets of Monster High; Secret Critters and Secret Creepers. Ever After High, home to the children of famous fairytale legends, introduces new characters to the Royal and Rebel assortment including Cupid, Cerise Hood and Blondie Locks. The Disney Princess line continues with the Rapunzel range as well as introducing the Sparkle Princes and building on the new additions, Sofia the First and Frozen. Password Journal also remains in the spotlight throughout the year with the introduction of Password Journal 8. Max and Steel will continue with new product and content including the Turbo

Morph Max Steel and Team up Basic and Deluxe Figures. Hot Wheels will launch the Expert Track Builder System and Double Jump

Showdown, plus more Hot Wheels die-cast cars. Matchbox will continue to create adventures in the worlds of Construction, Adventure City, Heroic Rescue and Explorers. Continuing into Spring is the police-themed Adventure Links Playset. Disney Pixar’s Planes new toy line includes Dusty’s Time Trial Challenge as well as new additions to the Single Die-cast Assortment. Disney Pixar’s Cars has the new Radiator Springs Playset, plus more Character Cars to collect. Batman continues with the four-inch Batmobile, plus four-inch Figure

Assortment. WWE will launch the Brawl Stars Money in the Bank Vault Playset and Singles Assortment, and the Super Striker Playset and Figure Assortment. Mattel Games continues with Scrabble Twists & Turns in Spring, while Uno Blast provides fun for all the family.


01268 548 111 | Playmobil will begin its 40th anniversary year with a variety of new toys sets. The key ranges include special anniversary collections, Police, Leisure and Construction. There will be new additions to Playmobil’s Police range. January 2014 will welcome the launch of a special 40th anniversary RC Police Car with Camera set, while the Police Truck with Speedboat will be released in February. Children can launch the speedboat with its underwater motor with help from the truck and trailer at the river bank. Playmobil’s all-new Fairy range will see collectable Fairies with Unicorns

available in February in four themes, followed by a Take Along Unicorn Fairy Land in March. There is a Flower Roundabout on the Fairy Island, and the Jewel Fountain with colour-changing LED light in the Flower Pavilion shines its many colours across the lake. There is also a Fairy Queen’s Ship. Playmobil’s new Leisure range features a modern, well-equipped Camp Site which has everything holidaymakers need and is close to the sandy beach behind the dunes. There is a Family Caravan, Pool with Whale Fountain and Family SUV, available from February. Playmobil’s new Construction range features a Construction Excavator with

rotatable cabin, which shovels soil and rocks onto the platform of the Flatbed Construction Truck. As soon as it’s full, the driver transports the excavated material to the other end of the site, paving the way for a new structure. The new Construction range is released in February.

Worlds Apart

08003 898 591 | Worlds Apart’s new launches include Freezeez, a fast and easy way to make new ice cream recipes. Freezeez produces ice cream in two minutes using just a few ingredients. Simple recipes and an integral spoon are included with the product. Aimed at boys and girls aged three years plus, initial licences for the cone toppers will be Leonardo from Teenage Mutant Ninja Turtles and Minnie Mouse, with more licences planned for later in the year. Worlds Apart will be supporting Freezeez with extensive TV advertising, a dedicated micro-site for product demonstrations and recipe downloads, plus a comprehensive PR and marketing campaign. With Worlds Apart’s Hero by Go Glow proving popular since its launch earlier this year, the company will add more licences to the three-in-one motion-activated room guard, voice recorder and torch in 2014. Already available in licences such as Teenage Mutant Ninja Turtles, Monsters University, Star Wars and Avengers, Q1 will see the addition of the Spiderman Hero to the range. Boys can record a warning message and hang the Hero on the door handle as they leave their room, knowing that their Hero will flash and shout, scaring away trespassers. Providing value for money, the Hero doubles as a torch. Worlds Apart will be supporting the Hero by Go Glow range with ongoing TV, PR and marketing activity.

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