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Strong launch for Meccano Evolution


Stock of Meccano’s newest range, Evolution, became available in the UK from 1st September. According to Meccano’s Sue Barratt, UK country manager, retailer demand has been so high that the company has had to increase production in France to fulfil the orders. Sue commented:


“In a word, the launch was ‘fantastic’. Since we unveiled Meccano Evolution at Toy Fair in January we’ve been inundated by retailers interested in the range. It has been great to see that focusing on a range that represents our core brand values has resonated so well with retailers and consumers alike. The popularity is reflected in the range of our retail partners; both traditional toy and online retailers.” At the beginning of 2013, Meccano described the launch of Evolution as “one of the most important launches the firm has ever done”. But why is it so important? Sue explained: “As a brand, we have delved into the world of licensing with Tintin, Gears of War and Sonic The Hedgehog, but Evolution takes us back to our roots, and it appears that this is what retailers and consumers want. This is one of the most important launches for Meccano simply because Evolution aims to encapsulate the core strengths of the Meccano brand: creativity, innovation, value for money and fun, and it is already strengthening our relationships with key multiple and independent retailers.” The range has also received a number of accolades, with the Crane Truck winning a Gold Medal for ‘Best Construction Toy’ in the Independent Toy Awards, and the Evolution ATV was announced as the winner in Best Building and Making Category in the Dad’s Choice Awards. Evolution’s initial launch stage was supported by integrated consumer and trade media relations and a social media campaign. Sue told Toy World that the company will be driving the buzz around the


brand further as Christmas approaches. She said: “We have over 21,000 ‘likes’ on Facebook, whose users we’ve been tempting with Evolution over the last few months, plus we’re rolling out our branded FSDU in stores. Retailers also have the option of promotional videos for use at POS showing Evolution mini-movies which can also be viewed on our YouTube channel.” New additions have also been announced for 2014, with the sixth and seventh models in the range, the Evolution Chopper Motorbike and Evolution Mini Loader, adding to the collection of popular everyday vehicles.


Obituary: Ian Scott (1932-2013)


The BTHA was sad to announce that Ian Scott, who served the BTHA for a quarter of a century, has passed away. Ian Scott was a former chairman (1986-7) and president (1996-8) of the BTHA. In 2006, Ian was the recipient of a BTHA Lifetime Achievement award for his services in the field of toy safety in particular. Ian also served the Toy Retailers Association and the Toy Trust, and assisted many toy companies over the years. A thanksgiving service took place at All Saints with St Nicholas Parish


Church, Icklesham, East Sussex. Colleagues from the industry were in attendence, and the Association was represented. Anyone who wishes to write to Ian’s wife Daphne personally, or would like to pass on a message, is asked to email Roland Earl at the Association, who will be pleased to facilitate either of those wishes (roland@btha.co.uk).


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