Maximizemarketing Many trade shows stress that bigger is better and themost outlandish booth often brings the greatest number of customers. At EDS, it’s a little
different.Major companies that would usually be associated with large booths on a show floor are upstairs in hotel suites or sequestered in conference rooms. In fact,many companies nevermake it to the exhibit floor. So how will you make a splash in front of 4,000 top decisionmakers in the $88 billion electronic distribution industry? The EDS Show Directory is the primary way to reach every
attendee. This year’s edition will combine a hardcopy summary, with a detailed digital version available to all EDS attendees. Delegates can use the directory and programduring the show and refer to it regularly postshow in the course of daytoday business. The idea is that directory advertisers get atshow attention yearround.
Sponsorship is another way to reach attendees. There are a number of opportunities to fit any promotional budget. Froma variety of tiered level sponsorships, to hosting an industry event, EDS management aims to develop a plan to suit individual needs.
EDS prides itself
Maximize your ROI by sharing goals in advance and having all support data available to review
ADVERTISERS INDEX 4 Star Electronics
ADVERTISER AEL Crystals
Allied Electronics America II Arrow Astrex Avnet
Beyond Components CDM Electronics
Central Semiconductor Corp
Crestwood Technology Group (CTG) Digi-Key Corporation ECCO ECIA
Electronics Assembly
on themany services it provides to its clients to make their participation as
easy and productive as possible.
More advice on
getting themost out of EDS is available from those peers and colleagues who serve on the EDS board and/or the professionals on the show staff and in the sponsoring associations. Contact any of these advisors using the details below.
Whether your EDS 'home' is a booth, a suite, or a conference room, your company is on display
General show information: Gretchen A. Oie,
gretchen@edsconnects.com
Representative activities: TomShanahan,
tshanahan@era.org
Distributor activities: Robin B. Gray, Jr.,
rgray@eciaonline.org
Manufacturer activities: RobertWillis,
rwillis@eciaonline.org
Finally, EDS is held in Las Vegas for a reason. Take full advantage
of what it has to offer andmake connections outside the company’smeeting space. Play a round of golf, network at the EDS receptions, take in a show. Above all, build on that business relationship.
edsconnects.com
PAGE 11
14
25 & 68 (BC) 13 & 48 57 33
7, 9, 27, 43 & 60 46 12 49 53
1, 2 (IFC) & 37 17 54 39
ADVERTISER
Electronics Enterprises, Inc Falcon
Future Electronics Holy Stone Enterprise Co., Ltd
Memory Protection Devices (MPD), Inc Mouser Electronics Net Components Newark Octopart
Positronic
Sager Electronics SMS Electronics TTI Inc
Winslow Adaptics
PAGE 48
59 31 46 15
5, 23, 55, 61, 62, 63, 64 & 65 47 47 52 19
45 & 67 (IBC) 66
29 & 51 52
58 |May/June 2013
www.electronics-sourcing.com
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