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Top 50 Survey Results


big issues cited by distributors include counterfeiting, inventory control/planning,manufacturing lead times and commodity prices. Others continue to be concerned about outsourcing to low­cost countries, price increases fromsuppliers, and government regulations. Distributors expect several sectors to drive growth this year,


including industrial (28 respondents),medical (26 respondents) and energy (25 respondents). This nearlymatches last year's expectations when distributors ranked energy,medical and industrial, in that order, to drive growth. Other growth drivers this year include lighting (15 respondents),military/aerospace (14 respondents), and transportation (14 respondents). Confidence remains low for computers, communications, telecommunications andmobile communications.


NEWPRODUCTS TO DRIVE GROWTH IN 2013


Nearly all of the top distributors expect new products to help drive growth in 2013. Forty survey respondents think new products will be the biggest growth driver this year, followed by newmarkets, according to 30 respondents. Compared to last year, distributors are less optimistic about


emergingmarkets driving growth in 2013. Only 13 respondents expect smart grid/smartmeters to fuel growth and 10 said energy­efficient lightingwill drive growth in 2013. Only 7 respondents expect solar to be a big growth driver, and four believewindwill power growth. In comparison, nearly half of the survey respondents expected emerging markets to be key drivers in 2012 led by smart grid/smartmeters (19 respondents), and energy­efficient lighting (19 respondents). Twenty­eight survey respondents expect value­added services to


help grow sales in 2013, up from26 respondents last year. The survey shows that 12 distributors derive 50 percent ormore of their sales fromtraditional value­added services such as cable and harness assemblies, switch assemblies, connector assemblies, device programming, enclosuremodifications, and terminal block assemblies. Other services include barcode labeling, kitting, tape & reeling, lead forming,marking, special packaging, and testing. Fourteen distributors say 20 percent to 49 percent of their sales


are derived fromvalue­added services. The remaining 15 distributors that responded to the survey question say value­added services account for 19 percent or less of their sales. Value­added sales tallied $1.5 billion, or nearly 5 percent of NA revenues. Caveat: Only 41 of the top distributors responded to the question, and five of the top ten distributors did not respond. There is a trend that shows that interconnect and battery pack


specialists derive a higher percentage of their sales fromvalue­added services. Connector specialists buildmilitary connectors, fiber­optic and copper cable assemblies, and connector assemblies. They also cut terminal boards to size and provide kitting services. Interestingly,


30 |May/June 2013


Rank Company Top distributors by VA sales


1 2 3 4 5 6


TTI, Inc. Digi-Key Corp.


Newark element14 PEI-Genesis


Sager Electronics Electro Enterprises Inc.


7 Mouser Electronics 8 9


Hughes-Peters Powell Electronics 10


Astrex Electronics Inc. (1) FY2/12 to 1/13


($millions) $591.5


243.6 129.4 122.0 52.1 46.0 30.2 23.9 22.0 19.4


sales VA %


total sales


65% 25 23 71 24 65 8


38 20 53


($millions) $910.0


974.3 562.5 171.9 217.0 70.7


377.0 63.0


110.0 36.6


Source: ESNA (1) sales


2012 NA


Semiconductor sales grow21% (annual, $billions)


Source: ESNA


several connector specialists including Astrex Electronics, CDM Electronics, andWaldomElectronics posted the largest gains this year. Supply chain services includematerials planning, vendormanaged


inventory (VMI), automated inventorymanagement, bonded inventory, scheduled orders, JIT delivery, consignment,MRP planning, and forecast management. Some also provide life cyclemanagement, reverse logistics, electronics asset disposition, and counterfeitmitigation. Design services are also a source of revenue. Twenty­seven of the


top 50 distributors say they provide design services, which are supported by one to 36 field application engineers on staff. Quality remains a top requirement for distributors.Of the Top 50


distributors, 35 of themhave received ISOcertification.Of the remaining 15 distributorswho are not certified, two are in the process of registration, two have plans to be certified and five distributors have no plans for certification. The remainder did not respond.


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